Wise Owl Marketing
The AI Business Brief workbook cover
Free download

Get AI to sound like you, not everyone else.

A fill-in-the-blank Business Brief you complete once and hand to ChatGPT, Claude, or Bree in PeacefulBiz. Now it knows your offers, your ideal client, and your voice before you ask for a single thing.

You’ll also get my newsletter containing one peaceful marketing idea each week. Unsubscribe anytime; no spam. I pinky promise!

Fill it out once, use it everywhere
Works with any AI tool

Your AI keeps giving you generic advice because it doesn’t know your business yet.

Ask ChatGPT to write your newsletter cold and you’ll get something that sounds like everyone else’s. Not because the tool is bad, but because it’s guessing. Fill this out once and hand it over, and the drafts come back sounding like you.

What’s inside

Eight short sections that tell your AI everything it needs.

Who You Are

The basics: your name, your business, what you do, and how long you have been at it.

Your Paid Offers

Every offer you sell, who it is for, and how it is delivered.

Your Ideal Client

The real person you help, described in their own words, not demographics.

Your Voice

How you sound, your signature phrases, and the words you would never use.

Your Marketing

What you are doing, where, and what is working right now.

Your Capacity

The hours and energy you actually have, so nothing you get back is out of reach.

Your Goals

Where you are headed in the next year, and what success really looks like.

Anything Else

The personal context that makes your assistant truly yours.

How it works

Fill it out once

In your own words. It takes about twenty quiet minutes, and you only do it once.

Save it as a file

Export it as Markdown or plain text straight from Google Docs or Word.

Hand it to your AI

Upload it to ChatGPT or Claude at the start of any project, or let Bree in PeacefulBiz remember it for you.

Heather C. Stephens

“The reason AI feels generic is that it doesn’t know you yet. Give it your Business Brief once and it stops guessing. Or use Bree in PeacefulBiz, and she just remembers.”

Heather C. Stephens
Founder, Wise Owl Marketing & PeacefulBiz