Create marketing that keeps attracting clients long after it’s published
Most marketing disappears within a couple of days, so you start again on Monday. This planner walks you through one searchable piece that keeps introducing you to people while you are nowhere near your laptop, then turns it into a week of content.
A brief, a content waterfall, and an example
The genius content brief
Turn vague ideas into evergreen content that will attract leads and clients for months, and seed content for your email and social channels.
The content waterfall
One long piece becomes a newsletter, three social posts from three different angles, and a follow-up email, to grow and nurture your audience.
What types of content to make
Discover which types of content have the longest shelf-life online so you can post less and attract more of your ideal clients.
My content example to follow
See the framework filled in with my content, including the angles I chose, what I hand to AI vs. what I do myself, and how I budget my time.
The more content assets you have working for you, the less you have to market
In 2024 I stopped marketing my business for a year to take care of my family and myself. No social, no weekly emails, no ads. My business didn’t crash. The evergreen blog and YouTube content I’d already published kept bringing in new leads while I was gone.
A searchable evergreen asset lives on a URL you own and answers a question people are genuinely looking for, which is why it keeps working on the weeks you cannot. I built mine by accident. This planner is how you build yours on purpose.
If you have only ever focused on social media, this is the part that makes everything else easier. And if you are already writing long-form, this will help you get more out of every piece.
Send me the planner