Wise Owl Marketing
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Your 22 lead magnet prompts.

Here they all are, in one place. Every prompt from the guide, ready to copy straight into ChatGPT or Claude. Fill in the three brackets with your own details, and you'll have a first draft of a lead magnet in a couple of minutes.

How to use these
1
Fill in the brackets. Swap [type of coach], [audience], and [goal] for your real details. The more specific you are, the sharper your draft.
2
Paste it into ChatGPT or Claude. Any version works. Let it write the first draft while you go refill your coffee.
3
Make it yours. Edit it in your voice, keep what fits, cut what doesn't. The prompt gets you most of the way; you bring the last stretch.

You do not need all 22.

Pick the one format that fits how you naturally show up for clients, get it working, then decide if you want another.

Classic lead magnets that still work

1
Checklists
Turn a multi-step process into a simple list that gives a quick win.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a 10-item actionable checklist that simplifies [process]. Start each item with a verb and add a short “Pro Tip” for each.

Morning routine for anxiety relief (wellness)Parent prep for first week of tutoring (tutor)Pre-date self-care checklist (relationship)Job interview prep (career)Weekly meal prep for busy families (health)Manuscript submission checklist (writing)Discovery call prep (business)
2
Cheat sheets
A condensed one-page reference for something your audience looks up repeatedly.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a one-page reference guide that simplifies [complex topic], organized into “Quick References,” “Phrases to Use,” and “Common Pitfalls.”

Conflict-resolution phrases (relationship)Resume power words (career)Reframing negative thoughts (mindset)Portion-size guide (nutrition)Email subject-line formulas (business)
3
Templates
Pre-built frameworks that kill the blank-page problem.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a fill-in-the-blank template for [task] with bracketed prompts like [Insert Goal Here] so it’s easy to personalize.

Difficult-conversation script (relationship)Discovery-call script (business)Novel chapter outline (writing)Weekly meal plan (health)Cover-letter template (career)
4
Blueprints & roadmaps
A visual step-by-step plan for an overwhelmed audience.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a high-level roadmap for [process], broken into 5 phases. For each phase give a one-sentence goal and three must-do tasks.

Career-change blueprint (career)First-5K training roadmap (fitness)90-day SAT study plan (tutor)Novel-writing roadmap (writing)Business launch roadmap (business)
5
Resource lists
A curated list of tools or books you recommend, which doubles as affiliate income.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Curate a “Top 10 Tools for [goal]” list. For each, give the name, a one-sentence why, and a category label like “Best for Beginners.”

Job-search tools (career)Favorite writing software (writing)Meditation apps (wellness)ADHD apps for students (tutor)Bookkeeping tools (business)
6
Tip sheets
Quick, scannable wins for people who want value fast.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Write a “Pro-Tips” sheet titled “7 Things [audience] Should Know Before [task].” Keep each tip under 30 words, counterintuitive, with a “why it works” note.

5-minute stress relief (wellness)Night-before-interview tips (career)Beat writer’s block (writing)Reconnect with your partner tonight (relationship)Pricing tips for new coaches (business)
7
Trackers & printables
Tools that help clients monitor progress and build habits.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Design a 7-day habit tracker for [habit] with a date column, a checkbox, a daily reflection space, and a weekly “win” section.

Water & movement tracker (health)Job-application tracker (career)Daily word-count tracker (writing)Mood & energy tracker (wellness)Habit & revenue tracker (business)
8
Workbooks
Interactive fill-in documents that guide a process to a breakthrough.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-page workbook for [problem]. For each page give a theme, a brief teaching point, and 3 deep-dive reflection questions that build to an “aha” moment.

Career-clarity workbook (career)Limiting-beliefs workbook (mindset)Relationship-values discovery (relationship)Life-vision planning (life)Offer-design workbook (business)
9
Mini email courses
A multi-day email series that builds the habit of opening your emails.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-day mini email course for [problem]. Give 5 subject lines, a 3-sentence lesson summary for each day, and a daily action step.

5 Days to Better Sleep (wellness)Land Your Dream Job in 7 Days (career)Write Your First Chapter in 5 Days (writing)5-Day Confidence Challenge (mindset)5-Day Client-Attraction Course (business)
10
Case studies
A documented client transformation, the strongest proof for high-ticket coaches.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a client transformation story structured as the “Before” (the struggle), the “Method” (your framework), and the “After” (tangible and emotional results).

The $10k Month Roadmap (business)From Burnout to Balanced (wellness)The Career Pivot (career)The Debt-Free Blueprint (financial)The First Published Author (writing)

Interactive lead magnets that qualify your leads

11
Quizzes & scorecards
Lead-qualification machines that convert at 30-50% while telling you what each lead needs.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a diagnostic scorecard with 5 multiple-choice questions and 3 result categories (e.g., The Procrastinator, The Perfectionist, The Doer). Include scoring and a “quick win” tip for each result.

What’s Your Marketing Personality?Are You Ready for a Career Change?Burnout Risk AssessmentRelationship Health Check-In
12
Calculators
Instant, personalized value for numbers-based decisions, converting 2-3× better than PDFs.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create the inputs and formula for a calculator that helps my audience determine [outcome]. Include 3 input variables, the formula, and 3 result categories each with a coaching tip.

Salary-negotiation calculatorCoaching ROI calculatorSleep-quality calculatorHow long to write your book
13
Assessments
More comprehensive than a quiz, with detailed analysis and a personalized roadmap.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create an assessment with 5 pillars and 3 questions per pillar that reveal whether someone is “Struggling,” “Functional,” or “Thriving.” Add a scoring rubric that highlights their biggest gap.

Complete wellness assessmentCareer-alignment auditBusiness-scalability assessmentRelationship-dynamics assessment

AI-powered lead magnets: the 2026 advantage

14
Custom GPTs
A specialized ChatGPT trained on your framework. Create once, serve thousands 24/7.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Write the System Instructions for a Custom GPT that uses my [framework] to help users solve [problem]. Define the tone, give 4 conversation starters, and have it mention my [paid program] as the next step.

Niche Clarity GPTInterview Prep Coach GPTWriting Prompt Generator GPTDaily Affirmation GPT
15
AI chatbots
A “clone” of you trained on your content that answers questions and captures leads.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Write a System Instruction for a website chatbot that greets visitors, asks their biggest challenge, gives one helpful tip, then asks for their email to send a full action plan.

Career-transition guide botMarketing-strategy botWellness-coach botTrained on Coachvox / Chatbase
16
AI generators
Tools that generate something personalized for each visitor, which is irresistible instant value.
Copy-paste prompt

I’m a [type of coach] helping [audience] with [problem]. Build an interactive generator. Identify 3 user inputs, write the logic to analyze them against my [framework], and create a clean template for the output that ends with a “peaceful next step.”

Content-calendar generatorMeal-plan generatorCover-letter generator30-day writing-prompt generator
17
AI-enhanced assessments
A quiz whose results are AI-generated from each person’s exact answers, not generic buckets.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-pillar assessment, then write the AI “report prompt” that turns someone’s answers into a 3-paragraph roadmap: (1) validate strengths, (2) diagnose the biggest gap, (3) invite them to [your offer].

AI-scored wellness roadmapAI career-clarity reportAI business-growth diagnosisBuilt in ScoreApp
18
Your framework as an AI tool
Turn your signature method into an interactive AI experience.
Copy-paste prompt

My framework “[name]” has these pillars: [list]. Write instructions for a tool that grades a user’s situation against each pillar and gives one immediate shift per pillar, closing with how my [program] helps them go deeper.

PEACE-style scorer“Whole Life Wellness” grader“Career Clarity Method” tool“Connection Compass” assessment

High-touch lead magnets

19
Webinars & masterclasses
Live or evergreen trainings that showcase expertise and build relationship.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a 45-minute masterclass outline on [topic]: a hook that promises a quick win, 3 value pillars (each with one “aha” and one action), a transition to the pitch, a low-pressure invitation to [offer], and 5 engagement prompts.

45-minute masterclassEvergreen workshopLaunch webinarHosted on Zoom, gated with Kit
20
Free discovery calls
One-on-one conversations that build connection and qualify serious leads.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Write landing-page copy for a clarity call that frames it as a high-value strategy session with 3 specific takeaways, a “who this is for” section, and a warm, low-pressure CTA.

Clarity callStrategy sessionFit callBooked via embedded calendar
21
Private communities
A free community that creates ongoing engagement and positions you as a leader.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a name, a 3-sentence welcome post with ground rules, and 5 weekly engagement themes (e.g., “Implementation Tuesday”) for a free community for [audience].

Circle communityFacebook groupSlack or DiscordThe Peaceful Growth Collective
22
Challenges
Multi-day experiences that build momentum and community. Great before a launch.
Copy-paste prompt

I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-day challenge called “[name]”: a theme and one under-15-minute “micro-win” action per day, a Day 1 teaser email, and a completion incentive.

5-Day Visibility Challenge7-Day Content Challenge21-Day Mindset Reset5-Day Confidence Reset

Lead magnets are just the start.

A lead magnet is the "Attract" pillar. See how it fits the whole PEACE Marketing Framework in the free guide.

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