Your 22 lead magnet prompts.
Here they all are, in one place. Every prompt from the guide, ready to copy straight into ChatGPT or Claude. Fill in the three brackets with your own details, and you'll have a first draft of a lead magnet in a couple of minutes.
You do not need all 22.
Pick the one format that fits how you naturally show up for clients, get it working, then decide if you want another.
Classic lead magnets that still work
I’m a [type of coach] helping [audience] achieve [goal]. Create a 10-item actionable checklist that simplifies [process]. Start each item with a verb and add a short “Pro Tip” for each.
I’m a [type of coach] helping [audience] achieve [goal]. Create a one-page reference guide that simplifies [complex topic], organized into “Quick References,” “Phrases to Use,” and “Common Pitfalls.”
I’m a [type of coach] helping [audience] achieve [goal]. Create a fill-in-the-blank template for [task] with bracketed prompts like [Insert Goal Here] so it’s easy to personalize.
I’m a [type of coach] helping [audience] achieve [goal]. Create a high-level roadmap for [process], broken into 5 phases. For each phase give a one-sentence goal and three must-do tasks.
I’m a [type of coach] helping [audience] achieve [goal]. Curate a “Top 10 Tools for [goal]” list. For each, give the name, a one-sentence why, and a category label like “Best for Beginners.”
I’m a [type of coach] helping [audience] achieve [goal]. Write a “Pro-Tips” sheet titled “7 Things [audience] Should Know Before [task].” Keep each tip under 30 words, counterintuitive, with a “why it works” note.
I’m a [type of coach] helping [audience] achieve [goal]. Design a 7-day habit tracker for [habit] with a date column, a checkbox, a daily reflection space, and a weekly “win” section.
I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-page workbook for [problem]. For each page give a theme, a brief teaching point, and 3 deep-dive reflection questions that build to an “aha” moment.
I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-day mini email course for [problem]. Give 5 subject lines, a 3-sentence lesson summary for each day, and a daily action step.
I’m a [type of coach] helping [audience] achieve [goal]. Create a client transformation story structured as the “Before” (the struggle), the “Method” (your framework), and the “After” (tangible and emotional results).
Interactive lead magnets that qualify your leads
I’m a [type of coach] helping [audience] achieve [goal]. Create a diagnostic scorecard with 5 multiple-choice questions and 3 result categories (e.g., The Procrastinator, The Perfectionist, The Doer). Include scoring and a “quick win” tip for each result.
I’m a [type of coach] helping [audience] achieve [goal]. Create the inputs and formula for a calculator that helps my audience determine [outcome]. Include 3 input variables, the formula, and 3 result categories each with a coaching tip.
I’m a [type of coach] helping [audience] achieve [goal]. Create an assessment with 5 pillars and 3 questions per pillar that reveal whether someone is “Struggling,” “Functional,” or “Thriving.” Add a scoring rubric that highlights their biggest gap.
AI-powered lead magnets: the 2026 advantage
I’m a [type of coach] helping [audience] achieve [goal]. Write the System Instructions for a Custom GPT that uses my [framework] to help users solve [problem]. Define the tone, give 4 conversation starters, and have it mention my [paid program] as the next step.
I’m a [type of coach] helping [audience] achieve [goal]. Write a System Instruction for a website chatbot that greets visitors, asks their biggest challenge, gives one helpful tip, then asks for their email to send a full action plan.
I’m a [type of coach] helping [audience] with [problem]. Build an interactive generator. Identify 3 user inputs, write the logic to analyze them against my [framework], and create a clean template for the output that ends with a “peaceful next step.”
I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-pillar assessment, then write the AI “report prompt” that turns someone’s answers into a 3-paragraph roadmap: (1) validate strengths, (2) diagnose the biggest gap, (3) invite them to [your offer].
My framework “[name]” has these pillars: [list]. Write instructions for a tool that grades a user’s situation against each pillar and gives one immediate shift per pillar, closing with how my [program] helps them go deeper.
High-touch lead magnets
I’m a [type of coach] helping [audience] achieve [goal]. Create a 45-minute masterclass outline on [topic]: a hook that promises a quick win, 3 value pillars (each with one “aha” and one action), a transition to the pitch, a low-pressure invitation to [offer], and 5 engagement prompts.
I’m a [type of coach] helping [audience] achieve [goal]. Write landing-page copy for a clarity call that frames it as a high-value strategy session with 3 specific takeaways, a “who this is for” section, and a warm, low-pressure CTA.
I’m a [type of coach] helping [audience] achieve [goal]. Create a name, a 3-sentence welcome post with ground rules, and 5 weekly engagement themes (e.g., “Implementation Tuesday”) for a free community for [audience].
I’m a [type of coach] helping [audience] achieve [goal]. Create a 5-day challenge called “[name]”: a theme and one under-15-minute “micro-win” action per day, a Day 1 teaser email, and a completion incentive.
Lead magnets are just the start.
A lead magnet is the "Attract" pillar. See how it fits the whole PEACE Marketing Framework in the free guide.
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