Wise Owl Marketing
Your Low-Capacity Marketing Plan cover
Free plan

What would you do if you could only work at 50%?

You can’t make this plan during a hard season. When you’re in it, everything feels urgent and nothing feels manageable. So you decide now, while you can still think clearly, and when winter comes you just open it and follow it.

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What’s inside

Four decisions, made in advance

Each one protects something that keeps a business breathing when you can’t show up. Nothing in here asks you to do more.

Protect your reserves

What you will cut first, which tools you can pause, what you can hand to someone else, and how many months of runway you actually have.

Protect your revenue

The clients who get your open slots, the reply you send a warm lead when you are at capacity, and the smallest email that keeps your list alive.

Protect your relationships

What you will say to clients and to your list, your autoresponder, and who people reach if something is urgent. Written before you need it.

Protect your peace

What you stop immediately, your reduced posting rhythm, and a parking lot for every decision you are allowed to put off until you have had two good weeks.

Winter is part of the rhythm

A hard season will come. A health thing, a family thing, a stretch where you simply cannot show up the way you usually do. The plan you make today is the one that carries you through it, and it means you won’t be deciding anything from a place of panic.

Send me the plan