People want to refer you. They just don’t know what to say
Someone you know is standing in a conversation where you would have been perfect, and the moment passes, because they can’t remember what you do clearly enough to say it out loud. That’s a wording problem, and wording problems are fixable.
Give people the words
Nothing in here involves pestering anyone. Every script gives the other person an easy way to say no, which is exactly what makes them comfortable saying yes.
Your referral sentence
The line someone else says about you when you are not in the room. Written in their voice, short enough to survive being repeated a week later from memory.
Your three triggers
The sentences people will actually hear out loud, right before your name should come up. Knowing what you do is not enough if nobody recognises the moment.
Who to ask
Five or six people who already know your work will do more than a hundred strangers. Past clients, people who serve the same client differently, and anyone you have sent work to.
The words to ask with
Fill-in-the-blank messages for happy clients and for peers, plus what to say when someone tells you they will keep you in mind. Every one gives them an easy way to say no.
Referrals are the warmest leads you will ever get
They also stall for the smallest reason. Not disloyalty, not indifference, just a friend who couldn’t find the words fast enough. Five or six people who already know your work, handed one clear sentence, will do more for you than any amount of posting.
Send me the kit