Your website looks fine. So why isn’t it bringing you clients?
It’s almost never one big thing. It’s a handful of small ones, and they’re hard to spot on your own site because you’ve looked at it too many times. This is the audit I run on client sites, written out so you can run it on yours.
48 checks, six sections, about ten minutes
You go through it once without stopping to fix anything. Tick what’s true, leave the rest blank. The blanks are your list.
First impressions
People judge your site before they read a word of it. Eight checks on what a stranger sees in the first second.
Your message
Whether a visitor can tell within seconds who you help, what you offer, and why it matters to them.
Conversion elements
The buttons, forms, and next steps that turn someone who likes your site into someone who contacts you.
Your funnel
Whether your free offer, opt-in, thank-you page, and follow-up emails actually connect to each other.
Landing pages
One page, one offer, one audience. The checks that stop a landing page quietly competing with itself.
Legal and accessibility
Contrast, alt text, privacy, and disclosure. The things that lose you people long before they lose you a lawsuit.
You finish with three things to do, not forty-eight
A checklist that hands you thirty problems isn’t help, it’s a new source of dread. The last page has you choose three to start with and park the rest, so you leave with a plan you can actually finish.
Send me the checklist