3 Easy Ways to Optimize Your Calls to Action

Do You Remember Fidget Spinners?

I wish I could find mine right now, but we moved and they are probably in a box in the basement. 

My son used to collect them when he was younger. And here’s a confession for you: I would sneak into his room and steal them when he was at school and play with them. 

I absolutely loved them. They’re interactive. They’re fun. And they give you a sense of satisfaction. It felt good holding it, with it’s balanced weight and motion. They were relaxing. 

Looking back on this, I feel like a total dork. But I love things like that. 

I also love things that give you that haptic feedback. That’s the little vibration you feel when you do something, like when you touch your phone numbers and it gives that little wiggle. It’s fun, sensory feedback that gives you a little boost of value in what you’re doing. And it’s a really big trend in gaming and augmented reality...and in marketing!

Studies on digital signs have revealed that when they add haptic feedback it increases engagement by about 19%. It helps people increase attention by 27% and usability by 16%. It turns out that user’s sense of excitement increased and 73% of people were more likely to purchase when haptic feedback was introduced. It's really cool that we now have studies that show measurable improvements in marketing.

So, What Does This Mean for Us?

When the rubber hits the road, things that make your users feel good can improve your marketing metrics. 

While you might not be able to make devices wiggle and buzz for your website users, there are other things you can do to get a similar exciting effect. Here are three different things you can do to optimize your call-to-action buttons and make them fun to click.

1. Calls to Action Need To Look Like Buttons

We’re not talking about text or images... we’re talking about buttons here. They should be in a color that contrasts with the white space surrounding them. They should be rectangular or rounded like a pill shape. You want it to stand out and look like a button. That will increase clickability. 

It will help if you have the ability in your program to cause the button to animate when a visitor hovers over it. Maybe you could cause it to change color or size. Maybe you can make it wiggle and move. That change will help draw attention to what you want them to do while on the page. 

2. Place Your Buttons Appropriately

Where will people naturally want to click?

Make sure you are placing your buttons where visitors are more likely to click them. For example, people expect buttons to be at the bottom of a form. Align with their expectations. Don’t place your button at the top right corner of your website instead, because they probably won’t find it. Believe it or not, there are a few websites that I go to regularly, that do that for some reason, and I can never find the button. It’s so frustrating. So, align button placement with expectations to make it easier for them. 

Can people find your calls to action without having to hunt for them?

Also, make sure buttons are visible wherever they are on the website. As they are scrolling down your sales page, you might have a button at the end of each section so when you’re ready to start selling the product, they can click and buy. There’s always a button visible wherever they are on the site. 

Of course, you want to be careful with this. You don’t want to have button after button after button. Depending on the device your visitor is using, you can use coding to make buttons show up on certain device sizes. So, don’t over-do it, but make sure that a call-to-action button is always available for when they are ready. 

Do you have a call to action above the fold?

Make sure you have a call-to-action button above the fold. What is the main thing you want people to do next when they land on your website? Do you want them to schedule a clarity call? Should subscribers download your lead magnet? Is it joining your Facebook group? Whatever it is, that’s what you go with. 

3. Use Text Designed to Increase Conversions on Calls to Action

Simply saying “click here” is generally not a good call to action. It’s not really clear what’s going to happen. It’s not really enticing. Why exactly are they going to click that? 

Don’t be afraid to test different text on your calls to action!

Maybe you could say something like “get a quote”, “get instant access”, “download now”, or “buy now”. Each of those clearly indicates the outcome of clicking the button and can help boost conversion. 

You might even try using first-person statements. How about, “Yes, I want the course”, or “Start my free 30-day trial”. You can always split test buttons to see what works best for your audience on your sales page. 

Let's recap the 3 things I recommend for your call to action buttons.

1. Make sure it looks like a button. 
2. Place buttons where people expect them.
3. Use text that makes the call to action worth clicking

Oh, and here’s one more tip. Try reverse psychology. Place a big, beautiful button on your site with a text that says “Don’t click this button” and see what happens. 

A great book that’s all about reverse psychology is one of my favorite books when I was a kid and when my girls were growing up. It’s The Monster at the End of This Book from Sesame Street. It stars Lovable, Furry Old Grover who doesn’t want you to turn the page because there’s a monster at the end of the book. It’s absolutely adorable and I love it. So, reverse psychology can work sometimes. Give it a try. 

If you are interested in learning more, we have a masterclass to show you how to build a marketing system that allows you to get more leads and clients so that you can increase your income and your independence, as well as the impact that you're making in your business.