A New Book for Coaches & Service Providers
What if your marketing didn't have to feel like this?
Peaceful Marketing is for business owners who are great at what they do, exhausted by the marketing advice they've been given, and ready for a different way. The book is coming soon. Get on the list.
Sound familiar?
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You've tried the content calendars, the Reels, the "just be consistent" advice. You're tired. And it's still not working the way they promised.
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You dread opening Instagram. The thought of another "5 tips" carousel makes your stomach hurt. Marketing used to feel possible. Now it feels like a second full-time job.
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You're good at what you do. Your clients love you. But finding new ones feels like shouting into a void and hoping someone hears.
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You've started to wonder if there's something wrong with you, because everyone else seems to be thriving and you're barely keeping up.
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You want clients. You just don't want marketing to run your life to get them.
The online marketing playbook most programs teach assumes you have unlimited time, unlimited energy, and no life outside your business. No wonder it isn't working.
Peaceful Marketing: The Book
I've spent 25 years marketing online and over five years hosting two live group coaching calls a week...and still I quit marketing entirely for over a year because life got really hard and I couldn't keep up. Surprisingly my business kept running, which led to me discovering a marketing framework that works during the worst of times, not just the best of times.
The PEACE Framework
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Protect Your Peace
Stop the "always-on" anxiety and build a business that works during your low-capacity seasons.
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Express Clearly
Be so clear in your messaging that a stranger understands how you help them in 10 seconds.
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Attract Magnetically
Stop feeding the 48-hour algorithm and start building marketing assets that work while you sleep.
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Connect Authentically
Move from shouting into the void to having real conversations with real people that build trust.
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Earn Sustainability
Price on value, build recurring revenue, and stop starting every month at zero.
And the best part is that you don't need seventeen-step funnels or elaborate (and exhausting) launches every quarter to grow your business.
The PEACE framework is flexible enough to fit your life, your energy, and your values.
Why this book, and why now
Hi, I'm Heather Stephens, the founder of Wise Owl Marketing. If we haven't met, I've spent the last 11 years helping coaches, consultants, and service providers build marketing that actually fits their lives.
In 2024-2025, life got really hard, so I stepped away from social media for an entire year. I was scared my business would collapse, but it didn't. The content, systems, relationships, I'd built over the years kept working to bring in leads, nurture trust, and generate revenue without me posting a single thing.
I never could have anticipated it would work out the way it did; that I'd still be able to pay my team, myself, and maintain a profit through the hardest year of my life.
After digging through the analytics and analyzing what happened, I knew I had stumbled on something different.
And that got me thinking about all the other business owners who struggle to market consistently because of health issues, family needs, or just a desire to spend more time living, than they spend working.
So, I decided to turn what I’d accidentally built into a repeatable system. The PEACE Marketing Framework is flexible enough for any business owner to follow and build the same kind of marketing infrastructure, that helped me.
This book is everything I learned along the way, and the principles that make peace and profit partners instead of opposites.
Just for waitlist members...
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First access to book launch details and early reader pricing
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Exclusive content from the book before it's published
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Invitations to live peaceful marketing conversations
Be the first to know when it's here.
Join the waitlist, and you'll hear from me (not a robot, not a funnel) when the book is ready. Plus, early access to a few things I'm only sharing with this list.
