Build A Peaceful Marketing System that Consistently Brings in Clients...
Without creating tons of content or constantly showing up!
Peaceful Marketing Lab is a 12-month implementation program with live coaching, AI-powered tools, and a community of service providers who actually show up together to get their marketing done.
"My new clients and exposure has most DEFINITELY increased and my website is converting. I created a new lead magnet and I’ve already had 22 people join my email list this week!
This was by far one of the best business investments I’ve made!"
⏤Deana Farrell, Life Coach
Do you struggle to make your marketing work for you?
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You've taken the courses
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Downloaded the templates
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Started more content calendars than you can count
And still, every Monday morning feels like starting from scratch.
You know what you're supposed to do. Post consistently. Build your list. Nurture your audience. Promote your offers.
But knowing and doing?
Those are two very different things.
The Real Problem Isn't What You Think...
Most marketing programs hand you more information.
More strategies. More templates. More tactics to add to the pile.
But most coaches don't need more information. Their biggest problem is implementation.
Here's what that looks like:
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You create content when inspiration strikes, then disappear for weeks
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Your email list exists, but you can't remember the last time you sent something
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You have offers, but talking about them feels pushy and uncomfortable
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When life gets busy (and it always does), marketing is the first thing to go
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You spend more time learning about marketing than actually doing it
"I know what to do. I just can't seem to actually get it done."
Sound familiar?
Hi! I'm Heather!
Owner of Wise Owl Marketing Wife of 30 years 3 Kids, 1 Grandson INFP Wisconsin Based Marketing Online Since 2005 10+ Years in Biz 350+ Websites Built 10,000+ Marketing Planners Sold AI Marketing Coach Peaceful Marketer
I Didn't Choose to Quit Marketing for a Year.
But my business kept growing anyway.
In 2024/2025, during a challenging season, including loss in our family, health issues, and a major team departure, my "perfectly planned" marketing calendar became impossible.
I had to step away from visibility, social media, and consistent marketing. I wasn't sure what would happen to my business, but I had no choice: I needed to prioritize my family and life.
Surprisingly, my business didn't die, or barely survive, it continued to grow.
My blog content kept attracting clients. Email sequences I'd written years ago continued nurturing leads.
The systems I'd built during my good seasons carried me through my worst one.
That's when I realized: the goal isn't to build marketing systems that work when everything is perfect. The goal is marketing that works when everything falls apart.
That's what I want to help you build. A simple, 5-part system that makes marketing your business easy:
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Boundaries to protect you from burnout
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Content that keeps attracting clients for years
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Relationships that generate referrals
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Recurring revenue that fills in the gaps
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Consistent visibility without always being "on"
How Would You Feel if Your Marketing Worked Without Draining You?
Imagine opening your laptop on Monday morning and knowing exactly what to do.
No staring at a blank screen. No guilt spiral about what you didn't post last week. No scrambling to come up with something - anything - to stay visible.
Instead:
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You have content batched and scheduled weeks in advance
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Email sequences nurturing your leads while you sleep
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A clear customer journey from "they found you" to "they hired you"
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Marketing that keeps running even when life gets complicated
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Revenue that doesn't stop when you stop posting
This isn't about working harder. It's about building a marketing system; one that fits your actual life, not some hustle-culture fantasy that only works when the stars align.
Welcome to Peaceful Marketing Lab
A 12-month implementation program where we build your evergreen marketing system together, one month, one piece at a time.
This isn't another course you'll buy and never finish.
It's live coaching, co-working sessions, AI-powered tools, and a community of coaches and service providers who actually show up together, to get their marketing done.
This One Gives You More Leverage
Here's a glimpse of what you'll accomplish...
By Month 1, you'll have:
- Clarity on your vision, your message, and your focus for the year
- A content system that takes the guesswork out of what to post
- Your first custom AI assistant trained on your voice
- A plan you can actually follow and stick with
By Month 3, you'll have:
- A content engine that runs without you starting from scratch each week
- A lead magnet that's actively growing your email list
- An automated nurture sequence turning subscribers into inquiries
- 3 custom AI assistants trained on your voice
By Month 6, you'll have:
- Optimized platforms so your content reaches more people
- A repurposing system that multiplies your output without multiplying your effort
- Data showing you exactly what's working and what to stop doing
- A sales system that lets you promote your offers without feeling pushy
By Month 12, you'll have:
- A complete marketing system that runs during your low-capacity seasons
- Revenue strategies that don't require starting from zero each month
- 12 AI assistants that are essentially your personal marketing team
- Assets that keep working whether you're showing up that week or not
Real Results
Lucy - Health Coach: From 3 Subscribers a Month to 651 in 30 days
Lucy came to me with a great business and almost no list growth. Three to five new subscribers a month, for months. After working together to build her content system and lead magnet strategy, her list exploded: 651 new subscribers in a single month. That's not a typo. The system works.
Deana - Life Coach: Taking Action with More Confidence
"Anything that Heather (and her team) does is above and beyond expectations.
...I have taken more action in these last few workshops that I've participated in, and I've seen the results in my own discovery calls, in my own client bookings, in my own confidence in creating new programs, and in putting myself out there more intentionally.
It's just incredible. And I cannot tell you enough. If you're even thinking about it, do it. And not just as "I'm going to check this out and see how it works out," but actually participate. And I promise you will see results. I still cannot believe the results that I've gotten in such a short amount of time and implementing just the planning workshops.
So just sign up, do it."
⏤Deana
"You get so much value from that membership program. It's a steal. Heather really is a steal. I feel like I should give you more money.
The tools and the things that I get from you and from your team are so easy for me to use. They're very practical, very functional, very easy for me to apply to my service business. It just makes sense."
⏤Dr. Amy
Maggie - Widow Coach: Saving Time & Getting More Done
"I love those AI prompts. I have been playing with them. I cut my production time by 85% on some of the writing that I've done. I'm like, thank you, Heather!"
⏤Maggie
What's Included
👩💻
6+ Live Zoom Calls Per Month
Weekly coaching calls, co-working labs, planning sessions, and AI workshops. You're never doing this alone.
✨
12 Custom AI Assistants (yours to keep forever)
Built on your voice, your wisdom, your way of working. They help you create content, plan launches, optimize your funnel, and scale your business.
📢
A Complete Marketing System
Built one month at a time: content, email, sales, visibility. Adding ease and peace to your business month-after-month.
👀
Get My Eyes on Your Marketing Each Week
Weekly, mastermind style, coaching calls. Ask questions, get feedback, share your wins, and plan your next move.
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Co-Working Labs
We do our marketing together, live on Zoom each week. No more doing it alone. You can leave these calls with your marketing for next week done!
🧲
Lead Magnet & Email Nurture Systems
Grow your list with a lead magnet people actually want, plus automated sequences that build trust and convert subscribers into clients.
⚙️
Streamlined Systems & Automation
Shorten your marketing to-do list with systems that save you hours every week, so you can spend less time on marketing and more time on the work you love.
📚
Growing Library of Resources
A Growing Library of Marketing Assets Templates, frameworks, swipe files, and a searchable resource library that grows with you.
🔐
Private Community Access
A private space you can access via desktop, phone, or tablet for questions, wins, and support between calls and to connect with other members.
No guessing later. No “I’ll figure this out.”
Your 12-Month Marketing Roadmap
Each month, we focus on one piece of your marketing system. By the end of the year, you have a complete, working system that brings you clients without the chaos.
Months 1-3
Build Your Content Engine
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Easy Content Creation
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Accelerated List Building
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Automated Nurture Systems
Months 4-6
Amplify Your Visibility
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Platform Optimization
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Data Performance Power-up
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Purposeful Repurposing
Months 7-9
Rev Up Your Revenue
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Serving Through Sales
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Plan a Peaceful, Profitable Launch
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Scale Your Income Sustainably
Months 10-12
Optimize & Align
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Client Retention and Referrals
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Streamlined Operations
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Vision & Values Alignment
Our Peaceful Monthly Rhythm
A sustainable structure designed for real life, not "always-on" perfection.
Week 1: Plan & Build
- Monday - Planning Party: Map out your month's marketing and get access to this month's AI tool
- Wednesday - AI Workshop: Grab the workbook, follow the steps, and build your AI assistant live with me
Week 2: Coach & Implement
- Monday - Coaching Call: Hot seats, Q&A, personalized feedback on your marketing
- Wednesday - Implementation Lab: Live co-working on Zoom. Do your marketing with me right there to help.
Week 3: Coach & Implement
- Monday - Coaching Call: More hot seats, troubleshooting, and momentum-building
- Wednesday - Implementation Lab: Another focused work session to keep things moving
Week 4: Rest & Recharge
- Monday - No call. Integration week. Catch up, rest, or get ahead.
- Wednesday - No call. Take time to breathe. Come back recharged.
Join Peaceful Marketing Lab
Limited to 15 members for personalized coaching and attention.
Currently 9 Spots Left
Monthly
- Cancel anytime. No contracts.
- 6+ live calls per month
- Weekly coaching & hot seats
- Weekly co-working labs
- 12 custom AI assistants (yours forever)
- Complete marketing curriculum
- Templates, frameworks & resource library
- AI prompts library
- Tech video training library
- Community access
- 2 Bonus Sprint Weeks (Spring/Fall)
Yearly
Get 2 Months Free!
- Cancel anytime. No contracts.
- 6+ live calls per month
- Weekly coaching & hot seats
- Weekly co-working labs
- 12 custom AI assistants (yours forever)
- Complete marketing curriculum
- Templates, frameworks & resource library
- AI prompts library
- Tech video training library
- Community access
- 2 Bonus Sprint Weeks (Spring/Fall)
- Bonus 1:1 Marketing Roadmap Session with Heather ($500 value)
- Locked-in founding member pricing
My 30-Day Guarantee
Join Peaceful Marketing Lab. Show up to the sessions. Use the tools. Give it 30 days.
If you don't feel like your marketing is finally moving in the right direction, if this doesn't feel like the peaceful, sustainable approach you've been looking for, just email me.
Full refund. No hoops. No guilt. No hard feelings.
I only want you here if you're getting the value you need.
Do You Qualify?
This program is built for service-based business owners who are ready to stop guessing and start building. If you can say yes to all three, you're a fit...
Who Is the Peaceful Marketing Lab for?
The Cautious Creative
You're full of ideas but stuck in your head. You know your work is good, you just can't seem to put yourself out there. You don't need more inspiration. You need a system that makes marketing feel safe, simple, and doable.
The Busy Brainiac
You're showing up everywhere, doing all the things, but it's not converting. Your effort is high and your results are low. You don't need to do more. You need a strategy that actually turns your effort into clients.
The Scattered Smarty-Pants
You know exactly what to do. You just never find the time to do it. Life takes over, weeks go by, and you're back to square one. You don't need more ideas. You need a system that keeps you consistent without burning you out.
It's Time to Get Your Genius Out of Your Head and Into the World So Your Clients Can Find You!
We'll build the system that makes it happen together.
Frequently Asked Questions
About 4-6 hours per month if you attend everything. But here's the thing — two of those calls are co-working labs where you're actually doing your marketing, not just learning about it. You can leave those calls with your marketing done for the week. Come to any or all calls. This is about building something sustainable.
Have more questions?
I'm happy to answer them personally. Send me a message.
Ready to Build Your Peaceful Marketing System?
Stop starting from scratch every month. Build a system that works, even when life doesn't.
$197/month or $1,970/year (save $394)
Limited to 15 members for personalized coaching.
Currently 9 spots left
