How to Kill the Curse of Shiny Object Syndrome Forever

Hey there, I'm Heather Stephens from Wise Owl Marketing, and today I've got a really important video for you.

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I was having a conversation with a client recently about the “Shiny Object Syndrome” and how so many of us as entrepreneurs kind of experience ADD in our life and in our business. And it can feel really hard, like you're just doing all of this work, but you're not getting anywhere and you're spinning all the plates.

In today's video, I am going to show you how to really overcome that shiny object syndrome, get rid of entrepreneurial ADHD, and shift from frantic and scattered to focused and really purposeful in your business.

So let's go ahead and get started, shall we?

Don't be Scattered. Stay Focused

Let's talk about why this is so important. I want you to picture two different things in your mind right now.

• A disco ball that scatters light in every direction. Kind of fun, but not very productive.
• A laser that can cut steel. Focused, and very powerful.

That second one is what we want to achieve in our business.

When we're scattered like the disco ball, it's very hard to make progress. Our progress is very slow. We feel like we're inching along, we get bored, we get burned out, we move on to something else that's more fun and more exciting.

Whereas if you're focused on something like a laser, you feel like you're making absolute massive progress. You'll look back and think, gosh, I can't believe I got that done already, and you are on fire and excited. It keeps you motivated in your business when you can be disciplined enough to stay focused.

When I was a little girl, my dad used to say that I would ping like a BB in a tin can. I was all over the place.

I did the same thing in my business when I first started. I was downloading "all the things." I was signing up for programs. I had multiple courses I was taking at the same time and I was never actually finishing anything. I was just doing everything, which makes you feel busy. It makes you feel successful. It makes you feel like you're making progress, but when you really stop and you look at it, you've gone nowhere.

I had to get really, really serious about this. What I did was print off a graphic from the book Essentialism. It shows a circle with a bunch of arrows coming out of it that are maybe an inch long, next to one circle with a single long arrow coming out of it.

What it demonstrates is that when you are working on a bunch of different things at the same time, you're making very small inches of progress on each one, versus working on the one main thing where you are focused and can make some serious results. It's that BB pinging in a tin can versus an arrow shot straight out. It's really exciting to see this progress.

Three Steps to Staying Focused and Maximizing your Energy

Here's a three-step process I use in my business to help me stay focused.

Step #1: Know your goal

What is the big goal you're working toward? And then, what is the thing you need to do next in order to make that goal a reality?

Step #2: Have a plan

If you're building a website, for instance, you've seen my three-step process that I use for building websites and helping clients get results in their business. You need to know which step or phase you're in, and which step of that phase you're on.

If you're just building the foundation of your website and your funnel, you don't need to be working on marketing yet. Any marketing you do is going to be wasted, because you're not converting leads.

So have your plan. You need to know what steps you're working on, and you need the tools in place. Think about cooking a recipe. It's much easier when you have all the ingredients on hand than when you have to run to the store for each one. Keep your tools, your steps, and your plan in front of you so you know exactly what to work on next.

Step #3: Actually focus

I think it was Robert Kiyosaki who said that focus stands for Follow One Course Until Successful. That's really the whole idea here:

• Eliminate distractions
• Turn off notifications
• Unsubscribe from all those email lists
• Keep your inbox empty, so you aren't tempted by amazing programs you would love but aren't ready for right now

Keep things focused and have a system. I know it's going to help you go from that frantic, scattered, overwhelmed entrepreneur to someone who is making serious waves in their industry, reaching your goals, and doing the things that really matter to you.

I hope this training was helpful. It's definitely been something that's really helped me. Print this thing out, get the book. It's a good read, but print the graphic out and use it as a reminder to stay focused on what is important to you right now.

Thanks for watching!

Want Help to Focus on Your Online Marketing?

The hardest part of organizing your marketing strategy is dealing with “where to start?” The beginning stages are incredibly frustrating. Wouldn’t it be so much easier if someone had a guide you could use to get all your ducks in a row, so you can stay focused on what really needs to be done?

Happy organizing!

:) Heather