The Wise Owl blog & resource library

Sustainable marketing strategies you can actually use this week.

Eleven years of what's worked for real coaches and service providers. Four paths through it, each in the order it makes sense. Pick the one you're working on.

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Recent posts
Heather stephens headshot with text 12 weeks, no do-overs and a dotted line with emojis going from scared to happy
Content that Compounds · 5 min

Getting Comfortable on Camera: My 12-Week YouTube Challenge

Documenting my quest to get comfortable on camera. Recording weekly YouTube livestreams for 12 weeks. No edits or do-overs. I'm sharing my updates here.

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A coach and client in conversation on a sofa, one listening while the other talks with her hands.
Content that Compounds · 11 min

Persuasion in Marketing: How to Influence Without Pressure

Persuasion in marketing helps someone see the value of what you offer. Manipulation gets them to act against their own interest. Here is the difference.

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Woman holding a credit card while using a laptop to make a purchase online.
AI & Systems · 14 min

Gravity Forms Stripe Add-On: Sell Coaching on WordPress

Connect Stripe to Gravity Forms step by step, including the webhook and the feed, so you can sell from your own site without an e-commerce platform.

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Path 02 · 27 posts

AI & Marketing Systems

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