Kit: powerful email marketing that grows with you.
Kit (formerly ConvertKit) pairs serious automation with a genuinely free plan, so coaches and creators can grow a list, nurture it, and sell, without paying before they’re ready.
Most email tools make you choose
Powerful or simple. Free or capable. Too often you get boxed in before your business has even grown:
Real power is locked away
Serious automation usually means a serious price tag on most platforms.
You pay before you grow
Many email tools start charging from your very first subscriber.
Your tools don’t talk
Your email lives in one place, your products and site in another.
Kit gives you power, integrations, and a free start, all at once.
Room to grow, built right in
Kit is designed for people who are building something, with the automation power to match and a free plan that removes the risk.
Free up to 10,000 subscribers
Start completely free on the Newsletter plan, with no credit card, and grow your list before you pay a cent.
Powerful Visual Automations
Build sophisticated email funnels with a visual, drag-and-drop automation builder.
Unlimited Forms & Landing Pages
Create as many signup forms and landing pages as you need to grow your list from day one.
Sell Digital Products
Sell digital products and paid subscriptions directly through Kit, even on the free plan.
Connects to Everything
Hundreds of integrations, so Kit fits right into the tools you already use.
Built for Creators
Strong deliverability and features designed for creators, coaches, and course sellers.

The email platform I point serious growers to
When a client wants real automation power and room to scale, Kit is where I send them. The free plan means you can start today, and the tools are there the moment you’re ready to grow.
- Free up to 10,000 subscribers, so you can start today
- Visual automations that are genuinely powerful
- Sell digital products right from Kit
- Connects to just about every tool you use
- Built for creators and coaches, not corporations
- Free migration from your old platform
Start free, up to 10,000 subscribers
There’s no risk to trying Kit. Start on the free Newsletter plan with no credit card, and only upgrade when your list and your automations are ready to grow.

Get my email marketing guide, free
Start Kit through my link and I’ll send you 20 Peaceful Tips for Email Marketing Success, simple ways to grow your list, get your emails opened, and turn readers into clients. Inside:
- Grow your list without the hustleAttract the right subscribers with simple, repeatable habits.
- Get more opens and clicksSmall tweaks to subject lines, timing, and content that lift engagement.
- Turn readers into clientsNurture and make offers in a way that feels natural, not pushy.
In case you’re wondering…
How much does Kit cost?
Kit’s Newsletter plan is free for up to 10,000 subscribers, with unlimited forms, landing pages, and broadcasts, plus the ability to sell digital products. Paid plans scale with your subscriber count: Creator starts around $33/mo and Pro around $66/mo (both are cheaper billed annually). Paid plans include a 14-day free trial. Pricing can change, so check Kit for the latest.
Is Kit really free?
Yes. The Newsletter plan is genuinely free for up to 10,000 subscribers, no credit card required. You get unlimited landing pages and forms, unlimited email broadcasts, tagging and segmentation, and one basic automation. You only upgrade when you want unlimited automations, sequences, and integrations.
What’s the difference between Kit and Flodesk?
I recommend both, and the right one depends on how you work. Kit is the powerhouse: deep visual automations, a huge integration ecosystem, and a free plan up to 10,000 subscribers, ideal if you want serious automation and room to grow. Flodesk is the designer’s favorite: effortless, beautiful templates and a simpler all-in-one setup. Choose Kit for automation power; choose Flodesk for design and simplicity.
Can I sell products through Kit?
Yes. You can sell digital products and paid subscriptions directly through Kit, even on the free Newsletter plan, so you can start earning without extra software.
Can I migrate from my current email platform?
Yes. Kit offers free migrations and makes it easy to import your existing subscribers. Most people find the switch smoother than they expect, and my free guide helps you get set up the calm way.
Do I need to be “techy” to use Kit?
Kit is more powerful than a basic email tool, but the visual builder is drag-and-drop and approachable. If you can picture your funnel, you can build it. My free email marketing guide walks you through the fundamentals so you start off on the right foot.
What about deliverability?
Kit has a strong reputation for deliverability with creators, which means more of your emails actually reach the inbox. That matters a lot when your list is how you reach your people.
Isn’t Kit just for big creators?
Not at all. The free plan makes it a great place to start even if you’re just getting going, and because pricing scales with your list, Kit grows right alongside you.
Build an email list that grows with you
Powerful automations, a huge integration ecosystem, and a free plan up to 10,000 subscribers. Kit gives you room to grow without the upfront cost.
Start free today and grab your email marketing guide.
Start with Kit for free (affiliate link, opens in a new tab)Affiliate disclaimer: This page contains affiliate links. If you sign up through my link I may earn a commission at no extra cost to you. I only recommend tools I personally use and trust.
