3 Daily Marketing Activities to Get Clients in 15 Minutes a Day

If your marketing feels like a lot of effort with not much to show for it, the problem usually is not that you're doing too little. It's that you're doing too many different things, none of them long enough to work.

Here are the three activities I come back to every day, and the only three I'd defend if my calendar caught fire.

The lesson I had to learn twice

Those of you who've been around a while know my weight has been a struggle for most of my adult life. I hired a trainer and joined Weight Watchers in 2014 and lost about 80 pounds. Then I launched Wise Owl Marketing, my healthy habits went out the window, and the pounds came right back.

So I tried all the things. Keto, intermittent fasting, counting calories, juice cleanses, bone broth, vegetarian, swimming, HIIT, weight training. Hundreds of dollars on supplements, shakes, and bars. Coaches, nutritionists, trainers, and a gym membership.

Nothing moved until I cut out the fluff and went back to fundamentals: real food, enough sleep, plenty of water. That's when the weight finally started coming off.

What does this have to do with marketing?

I watch business owners do the exact same thing with marketing. They overcomplicate things and sign up for all the email lists, buy a gazillion courses, subscribe to all the popular marketing tools, listen to podcasts, watch videos, hire coaches, try getting visible on all the channels, and they never make significant progress in their lead generation. They usually end up burning out, stopping and starting their marketing over and over, feeling bad about themselves for being inconsistent, or wondering why the leads never come.

Marketing has three cornerstone fundamentals, too: create, promote, and engage. Everything else is a variation on those.

Here are the three things you can do every day to generate leads, discovery calls, and clients consistently

1: Create consistent content

How do people find you online? Content! Creating content is one of the easiest and most effective ways to get in front of your ideal clients, whether they're finding you through a search on Google or Pinterest and discovering one of your blog posts, seeing something you posted on Instagram, finding your content on YouTube, or listening to your podcast. Creating content that serves your audience establishes you as an authority in your niche and earns the trust of your ideal client.

Look to the marketing leaders you follow online for proof this works, like Amy Porterfield, James Wedmore, Marie Forleo, etc. They publish a minimum of one piece of long-form content per week, whether it's a video, podcast, or blog post. They wouldn't be doing this for years and years if it wasn't an effective way to keep their pipeline full.

So how do you implement this in a way that's sustainable for your already busy schedule? Make it part of your daily, weekly, and monthly routines.

Daily content routine

Building social media activity into your daily marketing activities can go a long way. Get active on social media for a few minutes every day to share content and engage with your audience. Answer comments, ask questions, and be social. Share your long-form content (see the weekly routine below). Promote your lead magnets, workshops, and offers. The goal is to build your audience and drive traffic to your site.

Weekly content routine

Create at least one piece of long-form content per week (blog, video, or podcast). Repurpose it into social media updates to drive traffic back to your site. As you create more and more quality long-form content, you'll have more to share on social media. Remember to email your list each week with your new content to help nurture the leads you've added to your list.

Monthly content routine

Look at your content's performance over the past month. How much traffic did each piece generate? How much engagement on social media did you get? How many new subscribers did you add to your list? Use your metrics to help you decide which types of content resonate best with your audience so you can increase your content marketing effectiveness month over month.

2: Promote your offers consistently

There are only a few ways to increase your revenue:

• Acquire more customers (getting more people to say yes to your offers)
• Increase your average order value (getting your clients to place bigger orders)
• Increase the frequency of purchases (getting your clients to buy from you more frequently)

All three of these things can be accomplished by simply making more offers to more people. Want to double your sales? Make double the offers.

If thinking about promoting yourself makes you start to feel cringy inside, let's have a heart-to-heart.

I understand that promoting yourself can feel uncomfortable, especially for service-based business owners who love helping others. But promoting your offers is actually an act of service.

Your offers are a solution to a problem that your clients have, and by promoting them, you're making it easier for them to find the help they need. You're offering them a way to transform their lives and achieve their goals, and that's something to be proud of.

By promoting yourself, you're not only helping yourself and your business grow, but you're also helping others improve their lives. So don't be afraid to put yourself out there and share your message with the world. You have something valuable to offer, and the more people who know about it, the more lives you can impact.

I focus on two types of promotions:

• Offers that generate discovery calls and sales
• Offers that grow my email list

Daily promotion routine

Spend a few minutes of your daily marketing activities on promoting your offers on social media and other marketing channels. Work the invitation naturally into the conversation. For example, if you're teaching on a live stream, mention something like, "If you want help with this, book a free discovery call." Share a link to your lead magnet, promote your free discovery call, or highlight your paid services. And remember to include calls to action in your long-form content.

Weekly promotion routine

Plan out your offers for the week ahead, including any discounts or promotions you'll be running. This will help you stay organized and avoid the stress of coming up with ideas on the fly.

Monthly promotion routine

Look at your metrics. How many discovery calls did you book? How many new subscribers joined your list? Which landing pages converted the best? Use this information to help you dial in your messaging and optimize your funnel.

3: Engage and nurture your audience consistently

This is one area where I see business owners sabotaging themselves. I talk to people on discovery calls and hear they've not emailed their list in months. Or they post and run on social media, ignoring the people who take the time to comment.

I get that as your audience grows, responding to every comment can become challenging. If that's the case, find other ways to keep your audience engaged. Do live streams to connect with your audience. Invite them to free coaching calls, host webinars or masterclasses, create polls and surveys, and for goodness' sake, email your list at least once a week.

You've worked so hard to create content and promote yourself to get those subscribers and community members. Don't stop there. Nurture your list. Build a loyal following. And attract more of your dream clients!

Remember what your mom said, "be yourself." Focus on building relationships. Behind every email is a human being who is looking to solve a problem.

Daily engagement routine

Each day, respond to comments and messages on social media and other marketing channels. This could include thanking people for their support, answering questions, or asking for feedback.

Weekly engagement routine

Send out an email to your list at least once a week. This could be an invitation to check out your latest piece of long-form content. Plan out any social engagement you'd like to do this week. Will you be doing a live stream? Maybe creating a poll to survey your audience? Planning ahead will help you stay organized and avoid the pressure of having to come up with something to post each morning.

Monthly engagement routine

Analyze your engagement metrics over the past month. On social media, which posts got the most engagement, how many new followers did you get, and which channels performed best for you? Look at your email statistics, too. How many new subscribers did you get this month? Which lead magnets or promotion strategies worked best? Which emails got the best open rates and click-through rates?

Why three is enough

Create, promote, engage. Ten or fifteen minutes a day, one longer block a week, and a look at the numbers once a month.

It's not exciting. Neither is drinking water and going to bed on time. It just happens to be the thing that works, and it keeps working long after the shiny tactic you bought last spring has stopped.

Not sure which of the three is your weak link? Take the five-minute quiz, and I'll tell you where the gap in your marketing is and what to do about it first.

Frequently asked questions

What are the three daily marketing activities?

Create, promote, and engage. Create content that helps your ideal clients find you, promote your offers so people know how to work with you, and engage with the people who show up so they become leads and clients. Everything else in marketing is a variation on those three.

How much time does daily marketing really take?

About ten to fifteen minutes a day, plus one longer block each week to create a piece of long-form content, and a look at your numbers once a month. You don't need to be online all day. You need to be consistent.

Do I have to post on social media every day?

No. A few minutes a day to share something helpful and reply to people is plenty. The daily habit is showing up and being findable, not performing. One long-form piece a week does the heavy lifting, and your social posts point back to it.

How often should I email my list?

At least once a week. Emailing your new content weekly is one of the simplest ways to nurture the leads you worked so hard to earn, and it keeps you in front of people who already raised their hand.

What should I do first if I feel overwhelmed?

Pick the one of the three you're weakest at right now, and start there. If you're not creating, create. If you create but never invite anyone to work with you, promote. If people find you but you go quiet, engage. You don't have to fix all three at once.