Why Your Email List Building Strategy is Missing the Mark (And 3 Secrets to Help You Fix It Quickly)

How is your email list building coming along? Are you generating dozens of leads on demand or struggling with a trickle of sign-ups?

Many of the people I talk with on discovery calls say their number one complaint is that they don’t get enough leads from their website consistently to grow their business.

Let’s fix that with today’s post!

3 Common Problems that Lead to Lousy Email List Building Results:

# 1: Low Conversion Rates: Website conversion is when a website visitor takes a desired action on your site, like giving you their email address. The average landing page converts around 3%. That means that approximately 97% of the visitors coming to a site will do nothing but click away. If you optimize your website to convert more people, you’ll generate more leads.

# 2: Lack of Consistent Traffic:  If your website is a ghost town with only the occasional visitor, you’re going to struggle to consistently generate leads or grow your email list. In order to keep your pipeline full, you need people. Lots of people visiting your site on a consistent basis!

# 3: Lukewarm Offer: People are not going to give you their email address if your lead magnet is “meh.” You have to have an offer that they cannot resist; one that pushes their hot-buttons, answers their burning questions, and solves the problems keeping them up at night!

3 Secrets to Fix Your Email List Building Process

Fanatical Focus on the Fundamentals

• Who are you serving?
• What are you promoting?
• Why do they need it?
• What will it do for them?
• How do they get it?
• What results can they expect?

The better you know your audience, the easier you’ll be able to create offers they will go nuts for.

A Plan to Promote Your Offer

• Where do your ideal clients hang out?
• How will you get your offer in front of them?
• What types of content are they attracted to?
• How do they prefer to consume content? (Written, Video, Audio, FB Live, On-Demand Recording, etc.)
• Will you be promoting organically?
• Are you planning any paid promotions, like a Facebook ad?
• After they give you their email list, what do you want them to do next? (Upsell, Webinar Registration, etc.)

Taking Massive Action

• Break your plan into bite-sized steps
• Schedule the time on your calendar to implement your strategy
• Delegate everything you can
• Give yourself a “go-live” date
• Never stop optimizing your offer, funnel, and promotion strategies to increase conversion

Here’s Your Chance to Act

If you’re struggling to build your email list, you will want to find the most powerful leverage point and start there.

That’s your lead magnet.

When someone lands on your site, you want them to see them drool profusely as their eyes lock longingly onto the freebie that you’re dangling in front of them. (Hopefully they don’t drool on their keyboard in a way that shorts it out because they will need that to sign up.) Once you get them there, your freebie is truly a powerful lead magnet and resistance is futile.

But this kind of offer is not something you just slap together, which unfortunately many people do, which leads to…well, shall we say “less than stellar” results.

If you want to develop a lead magnet that…

• Minimizes your effort and maximizes your results
• Truly triggers a visitor’s hunger for more
• And drives people to climb over each other just to get onto your email list

…then here you go!

I’m offering you a deal on my Lead Magnet Workshop on How to Create a Lead Magnet to Grow Your eMail List, Promote Your Products & Get Clients!

This is not a simple, quick-fix workshop that you attend, get a tidbit of info, and then try to implement it with lackluster results. Far from it.

In this workshop, I will show you how to engage an in-depth process for developing website lead magnets (as well as any other freebie) that not only capture attention and emails but lead to conversions into clients.

In the workshop, I will cover:

• The 3 obstacles your lead magnet must overcome to get visitors onto your list.
• The types of lead magnets that convert, and those that don’t (so you don’t waste precious time on them).
• The anatomy of an irresistible lead magnet.
• How to design a bedazzling lead magnet that escalates its perceived value in the eyes of the beholder (complete with templates for you to use provided in the training).
• How to present your lead magnet so your audience really latches onto it.
• Where to promote your lead magnet so it gets noticed.

Normally, this opportunity would cost $97. But I’m giving my blog readers the opportunity to save $20 as a thank you! Use the coupon WOMSubscriber to get $20 off!

Sign up today. Because you need a lead magnet that will fill your calendar with more clients than you can handle.

Join the Workshop and Start Capturing Leads Like Crazy