Ways to Boost Conversion on Your Website

Let's say you are driving 1,000 visitors to your website each month with Facebook ads. When they arrive, they see an offer for a free lead magnet in exchange for their email address. Let's say you are getting a 10% conversion rate. That means you're getting 100 new sign-ups on your email each month.

Now, how do you increase signups?

One option is to increase your ad spend. If you double your ad spend, you might drive 1000 people to your website and add another 100 people to your email list.

Your other option is to optimize your conversion rate on your website. If you can increase your conversion rate to 20%, you will have the same number of people signing up without it costing you anymore in ads.

Conversion on your website is the first place you want to look when you're trying to get more leads. Let's look at some ways you can improve that conversion rate.

Important Factors That Help Boost Conversion

Relevancy

There is no substitute for knowing your ideal audience. The first thing you want to be clear on is what your ideal client's pain points are. They have a problem, and you have their solution. That's the primary way that you become relevant in the marketplace.

But relevancy can go beyond that. Presenting timely offers can go a long way. If you are an accountant and offering tax services, obviously the best time to make your offers public is tax season. If you want to do bundle packages, a great time to offer them would be around Black Friday when people are looking for deals to buy. Leading up to these timely offers, you might offer a free lead magnet as an introduction. For example, our accountant may offer a downloadable checklist,

The more relevant your call to action is to your audience, the more likely they are to take advantage of it. Keeping offers relevant is a primary way to boost conversion.

Quality

Nobody likes to throw money away. They also don't like to give their email addresses out in exchange for something they don't find valuable. That's a surefire way to make them feel like they've been duped.

Whether you are offering a service, product, or freebie, make sure that the quality is there. Make sure that when people take advantage of it they feel like they've got a great deal.

This is especially important when it comes to funnels. Remember, funnels are essentially one conversion after another. The earlier conversions feed into the later ones. If potential clients have a bad experience with something you offer, they are less likely to take advantage of the next step in the funnel.

So think hard about that free lead magnet. If you were to give someone your email address knowing that they are going to start sending you regular emails in exchange for their lead magnet, do you feel like it would be worth it?

Ease of Access

Here I'm primarily thinking about those free lead magnets. The more hoops you make people jump through, the more likely they are to stop jumping. When you collect information, only collect the necessary information. The sooner they can complete the form, the less time they have to change their mind.

Visual Presentation

It's a lot easier to find a needle on a tray than find a needle in a haystack. When you design your landing pages, avoid clutter. You want a nice clean look with plenty of white space to draw the eye to the Call to Action. Also, make sure that your visuals reinforce the desire to click that CTA button.

Foundation Work

Let’s go back to that Snickers bar I started with. Notice in the scenario how one element built on another until you made that purchase. All that stuff that leads up to the moment is what I call "foundation work."

When people reach your Call to Action, you want to have prepared them for it properly. Do you have a solid nurture sequence set up with your emails before you present your offer? Does your Facebook ad make them hungry for what’s on the other side of that link? Here you want to think of everything you do in light of your marketing funnel,

Practical Ways to Boost Conversion on Your Website

Now, let’s look at a couple of practical applications of what I’m talking about. Generally speaking, you will want to drive traffic from one platform (such as Facebook) to your site. That means a couple of different pages might come into play.

Opt-In Forms

Here’s an example of one Heather is using right now. This is for the Get Leads & Clients Method Free Masterclass. Here’s what I want you to see:

First, it’s very clean. There isn't any distracting information or images with a lot of white space.

Second, the image portrays what they get, so it reinforces the message.

Third, the text is direct and to the point. It tells people exactly what they can expect to receive, with an emphasis on real-life benefits.

Finally, she only asks for a name and email address. She doesn’t ask for anything she doesn't need.

Landing Pages

Here's the landing page dedicated to the Get Leads & Clients Masterclass. I’ll let you look it over, and then I’ll talk about it briefly. Here’s the link.

I’m not going to get too much into detail. Instead, I’ll just highlight some key points.

Here, Heather is clearly highlighting what the course offers. Note that she's making it easier to read by turning the items into fancy, arrow-shaped bullet points.

This graphic shows someone who is enjoying working on their business. It’s meant to help the reader “imagine” what life will be like after the course.

Every section has a Call to Action (CTA). If you don’t tell people what you want them to do, they are less likely to do it. You want these to be as clear as possible. I don’t think I could get any clearer than this.

Learn How to Boost Conversion Like a Pro

If you want to learn more about implementing a proven marketing system for your own business, I've got something you will not want to miss. Yeah, it's that free Get Leads & Clients Masterclass I just mentioned. Watch it today! You have everything to gain and nothing to lose.