Bo McGuffee

Bo McGuffee

Bo is the community manager for Wise Owl Marketing. He also helps with email marketing and content creation. Outside of Wise Owl, Bo owns his own dog-training business. When it's time to relax, he prefers to simply spend time with his two dogs, Loki and Lugh, aka the "#McBuppies."

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Prepare to Scale Your Business: Leverage the Power of Marketing Consistency

Too often the weak link in the marketing chain is consistency. Yet, consistency in marketing is critical to growing and scaling a business.
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How to Care for Yourself and Thrive as a Busy Entrepreneur

If you're an entrepreneur, you need to learn to care for yourself. Self-care isn't just about you. It's also for your business and those you care about.
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A Practical Guide to Social Media Marketing

Social media marketing is more than post and pray. Let's create a social media marketing strategy that can benefit your business's bottom line.
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Craft a Strong Brand Voice and Attract Your Dream Clients

Use your brand voice to stand out in and give you an edge in the crowded online market. Find out what a brand voice is, plus how to craft and use it.
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Cognitive Biases in Marketing: How to Make Your Marketing More Effective

Leveraging cognitive biases in marketing strategies can influence consumer behavior and improve conversion. Capitalize on this is you're a marketer.
Hands typing on a keyboard to create a speedy blog post, with a cup of coffee to the side.

Speedy Blog Posts: Tips to Write Blog Posts When Time is Scarce

Speedy blog writing is becoming easier. If you are a writer looking for tips on how to research and craft your blog post quickly, this article is for you.
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Learn How to Write a Blog Post That Turns Browsers Into Buyers

Can you write a blog post that feeds your bottom line? Today, you're going to learn how to write blog articles that persuade readers to become buyers.
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Effective Objection Handling That Overcomes Hesitation & Gets You Clients

Effective objection handling is a must if you want to sign up clients. Here are practical steps to handle key objections.
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How to Create the Perfect Blog Post for Marketing and Promote It to Maximize Your Investment

A regularly-scheduled blog post is one of the best ways to market your business. Here's your guide to a successfult blogging strategy.
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Moving Beyond “Underpromise and Overdeliver”: Promise, Deliver, & Keep Your Boundaries While Meeting Client Expectations

"Underpromise and overdeliever" as a marketing mantra has damaged many entreprenurs. Let's look at it in a different, healthier way.