Posts by Bo McGuffee

There’s something magical about the number three. Think back to all the stories you heard as a kid. Goldilocks and the three bears The three little pigs A genie who grants three wishes Somehow, 2 seems like too little, and 4 is too much. We naturally like to hear things in sets of three. I…

Have you ever heard Seth Godin’s phrase “underpromise, overdeliver”? Well, you have now, and I want you to remember it. As a business owner, you supply a product or service to your clients. Indeed, your clients come to you in search of what you offer. And when they buy in, what they receive has to…

Now that we’ve covered the “why” and “what” of your blog, you’re ready to put it all together into a polished piece. And that brings us into the realm of how you will present yourself on your blog. Let’s tackle some key questions you will face. (Note: If you haven’t read Part 1 and Part…

This is probably the question you want to start with, but shouldn’t if you’re learning how to write a blog. Indeed, the answer to this question should be determined by your answer to the earlier question covered in my last article (and if you haven’t read it, you should probably start there). Let’s break down…

So, you want to be a blogger? Good choice. You’re about to enter the wonderful realm of content marketing. In fact, blogging may be the best way to start down that path. Be forewarned: blogging can become a significant commitment. While I highly recommend it as part of your business strategy, I also want to…