Posts by Bo McGuffee
How to Get New Leads in One Easy Step
Are you a service-based business owner who is trying to attract new clients with your website? If you want my advice, please stop. I know, that sounds ridiculous, but hear me out. A regular mistake that service-based business owners often make is trying to convince website visitors to become clients right away. The problem is…
Read MoreWhat is Your Dream Job? It Depends on What Type of Entrepreneur You Are
I suspect that one of the reasons you went into business for yourself was because you wanted to love your job. When you run your own company, you get to define everything. You get to create your own strategy, build your own offers, and select your own clients. Everything is controlled by you. But if…
Read MoreSell Clients What They Want, Not What They Need
Wait, “sell clients what they want and not what they need”? I know, that title sounds crazy, right? It’s not. Hear me out. Harley-Davidson has some of the most amazing marketing around. They know what they’re doing and how to do it right. As a result, they are able to sell their products at higher-than-market…
Read MoreWhy Do You Need a Marketing Coach?
If your sink clogs and you can’t fix it with a liquid drain de-clogger, what do you do? Well, in days of old, you would call in an expert. Hiring a plumber would bring years of knowledge and experience into your house so that you could have a sink that worked as good as new.…
Read MoreHow to Build Relationships with Potential Clients
Are You Trying to Go Too Fast with Your Marketing Relationships? A couple sits in a cafe. They’ve enjoyed a nice meal and now sip after-dinner coffee. Overall, it has been a great time. Jokes, laughter, losing themselves in the conversation. After about an hour and a half, the conversation takes an interesting turn… Pat:…
Read MoreKnow Where You Are in Your Business Life-Cycle & What to Focus On Next
Knowledge is Power “Know thyself”. Over the last couple of weeks, I’ve talked about how self-knowledge translates into focused marketing that attracts the clients that are just right for you. When you know who you are, you know who is the best fit for you. You can speak their language, and you know not just…
Read MoreHow to Implement Personality Marketing with Your Ideal Client
Who Are You? The more you discover about yourself, the more you learn about your strengths and your weaknesses. As you uncover those secret, deep-down fears that motivate you in everyday life, you can learn how to handle your negative emotions and keep them from consuming you. And for our purposes here today, the more…
Read MoreWhy You Need Personality Marketing as Part of Your Marketing Strategy
It’s Not Always about Getting What You Want Imagine you are a nurturing, caring individual who wants to make the world a better place with your business (imagining that may not be a stretch). Your goal for this year is to scale your business so that you can help more people. You don’t have a…
Read MoreHow to Maintain Your Business Passion
I love sitting in a dark room and watching a candle flicker. The dance of the flame mesmerizes. It enthralls. But after a while, if it is not fed, it slowly diminishes…until it is no more. The fires of passion are no different. They need to be fed if they are to continue. As an…
Read MoreThree Tips from Neuroscience for Better Copywriting
Imagine walking down the sidewalk. It’s a bright and sunny day. Maybe even a bit warm for your taste. Ahead of you, you see two lemonade stands run by a couple of children. (Perfect! You could use a drink.) On one side of the road, you see a little girl sitting behind a small table.…
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