Posts by Bo McGuffee
Marketing Consistency Builds Trust
Ever meet those people who say they’re going to do something, but then they don’t follow through? Or how about they say they’ll do one thing, but then they’ll go ahead and do another. Or how about those people who just talk in one place and have a certain opinion or agenda, but when you…
Read MoreCraft an Alluring Brand Personality and Draw Clients to You Like Magic
It’s time for a night on the town! After a long week, you deserve it. Let’s get ready for it. First thing first. What will you wear? It’s a casual venue, so you don’t want anything too flashy, but you want to stand out with a little bit of style. But not too much style.…
Read MoreWhy You Need a Powerful Brand Promise
When I first heard that I needed to offer a “brand promise,” I felt my heart jump into my throat. I knew my clients expected results. But I also knew there were just too many variables involved in those results that I had absolutely no control over. What if I did my best, but the…
Read MoreStart Preparing Your Vacation Now
“I need a vacation.” When was the last time you thought that? How often have you thought that? Now, when was the last time you actually took one? Small-business owners have a tendency to fall into the “work trap.” They can’t go out with friends to that big event because they have all that work…
Read MoreHow to Get Work Off Your Plate and Reduce Stress So You Can Thrive
Running a business can be overwhelming. No matter how much time you spend working, there is always more that needs to be done. Always more preparing. Always more creating. Always more fires to put out. It’s not uncommon for a business owner to think, “Why did I get myself into this mess in the first…
Read MoreTips to Help Avoid Procrastination
What’s more fun than writing a blog article on how to avoid procrastination? Apparently everything I did yesterday. You see, I usually start recording my thoughts in outline form on Monday. But, turns out I didn’t get around to it. So now it’s Tuesday (as of the time of this writing), and I just started…
Read MoreNeed More Hours in the Day? Here’s How To Save Time
How’s this for a scheduled start to a day? 8:00–8:30 am: Get coffee and dive into your inbox 8:30–8:45 am: Surf the web for news 8:45–9:00 am: Plan out the day 9:00–9:05 am: Start working 9:05–9:10 am: Do research on web relevant to project 9:10–9:15 am: Get distracted going down internet rabbit hole. 9:15–9:45 am:…
Read MoreVisioncasting, Leadership, and Marketing
Please don’t confuse marketing with simply selling services or products. Sure, it’s true to a certain extent when you’re immersed in tactics. After all, you do want to get customers and clients. But today I’m going to ask you to think about marketing in a completely different way, at least for a little while. I…
Read MoreShould You Use Fear in Your Marketing?
Should you use fear in marketing? Well, let’s start by asking, “What would you do in this situation?” Imagine you are a blacksmith and you make the best armor for knights in the land. And when I mean the best, I mean it’s so good that a dragon’s bite will not pierce it. In fact,…
Read MoreOne-Page Website vs. Multi-Page Website: Which is Better for Your Business?
Businesses need an online presence more than ever before. In most cases, settling for a Facebook business page is not optimal. The best option is to have a website that is designed to convert visitors to leads and clients. But, what kind of website should businesses use? Should they go with a one-page website or…
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