Posts by Bo McGuffee
Your Lead Magnet is Not Working?
I know someone who hands out those free samples at the store. You know, the ones with the little cups and teeny-weeny forks. That’s her job. I believe she sets up shop in a variety of different stores. Think about this for a moment. That means a company is making enough money off of free…
Read MoreDo You Hate Marketing Yourself?
If you hate marketing yourself, I have some good news for you and some bad news. First, the bad news. If you are a service-based business owner, you absolutely, positively, HAVE to market yourself whether it’s your favorite thing to do or not. Marketing is what gets you clients. Clients get you income. Income gets…
Read MoreOptimize Productivity with Marketing Funnels
People Don’t Buy from Businesses. They Buy from People They Know, Like, and Trust. “Hey there. My water pump went out on my vehicle. Can I borrow your car?” Odds are good if I walked up to you and asked you that question, you would say “Nope, not gonna happen.” That’s unfortunate for me. You…
Read MoreGet the Most Out of Your Work Through Content Repurposing
“Work Smarter, Not Harder” Back in the late 1980s, I used to enjoy watching Ducktales in the afternoon after school. I remember a phrase that Scrooge McDuck would use all the time: “Work smarter, not harder.” That has really stuck with me through the years. And when it comes to marketing, it’s definitely a rule…
Read MoreKeyword Research & SEO Made Easy
If Potential Clients Can’t Find You, They Can’t Become Clients New to town and need to know where to go for a haircut? No problem. Just search on Google. Hungry and looking for a restaurant near you? No problem. Just search on Google. Need a mechanic to fix your car? No problem. Just _____ __…
Read MoreThe Importance of Clarity in Marketing
Do You Know Where Your Business is Going and Why It’s Going There? When I started college way back in the day, I thought writing papers was hard. I would have an idea of what I wanted to write, but I struggled with the actual writing. I didn’t understand it. I knew the topic well…
Read MoreWays to Boost Conversion After the Sale
Look, someone just traded you their email address for your free downloadable PDF lead magnet! And now they’ve taken that next step. They just purchased one of your products! Congratulations! This is a good day. But, you’re not done yet. When someone purchases your products or services, it’s easy to think, “mission accomplished.” I want…
Read MoreWays to Boost Conversion After Opt-In
You have your free lead magnet up. You have visitors coming to your website. You have those visitors downloading their free PDF and giving you their email address. Congratulations! But now what? It’s Time for Conversion After Opt-In When people land on your homepage, your primary conversion goal is probably to get them to opt…
Read MoreWays to Boost Conversion on Your Website
Let’s say you are driving 1,000 visitors to your website each month with Facebook ads. When they arrive, they see an offer for a free lead magnet in exchange for their email address. Let’s say you are getting a 10% conversion rate. That means you’re getting 100 new sign-ups on your email each month. Now,…
Read MoreWhat is Conversion and Why Does it Matter?
Here’s the scenario. You’re leaving work after a long day, but you need to pick up groceries for supper, so you drop by the grocery store on the way home. You were ready for this, and you made a list. It takes a bit of time to go through the aisles. You grab things that…
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