Posts by Bo McGuffee
Surefire Ways to Improve Your Happiness as a Business Owner
Remember When It All Used to Be So Exciting? If you’re like most entrepreneurs, before you were self-employed, you had a day job working for someone else. Over time, you started to develop your own thing as a side gig. During those days, you probably sat at work watching the clock because you couldn’t wait…
Read MoreHow to Measure Website Success
When is a Mobile Phone Not a Mobile Phone? Answer: When it’s a brick. I learned the term “brick” many years ago when my friend’s iPhone stopped working. It literally would not turn on. He spent a lot of money on that thing, and for it to stop working made him feel robbed. He could…
Read MoreHow to Talk about Value-Based Pricing with Your Clients
We often think what we offer people isn’t worth much because what we do comes easy to us. After all, we have spent many, many hours honing our skills and intuitions to a point where it seems like magic to those we work with. For us, it ends up being a snap of a finger,…
Read MoreHow To Save Time on Your Marketing with Automated Emails
Automated emails are a great way to reduce the time you spend on your marketing campaigns. Here are a couple of tips as you become familiar with them.
Read MoreStruggling to Figure Out an Email Platform?
Email Platform Overwhelm I remember the first time I sat down and looked at an email platform…holy cow! I felt completely overwhelmed. I had so many things to learn. I wasn’t even sure what the terminology on the menu meant, let alone how to use it. If you’re not familiar with email platforms, just trying…
Read MoreShould You Rely on Referral Networks?
“It’s Not What You know. It’s Who You Know.” Unfortunately, so much of the world revolves around that statement. And that seems especially true when you start building a business. When you start out, you might not have a lot of material in your portfolio, a lot of fantastic reviews, or 10+ years of experience…
Read MoreThe Importance of Timing in Marketing
A Timing Issue Have you ever tried to eat the mashed potatoes from a TV dinner and broken a tooth on them? Probably not. But, it could happen…if you try to eat them right out of the freezer when they are as solid as a rock. Have you ever walked into a room wearing a…
Read MoreAvoid Distractions, Focus on Success
Are You Chasing Rabbits? For the record, I have nothing against rabbits. In fact, I love them But, the rabbits I’m about to talk about aren’t the cute little, fuzzy-wuzzy animals with their irresistible eyes and ears. Rather, the rabbits I’m talking about today are some of the most devastating things out there to a…
Read MoreOnline Lead Generation Strategy to Get Higher-Quality Leads
When creating an online lead generation strategy, try limiting your audience. Here’s how you can get more leads that are more likely to become clients.
Read MoreA Tip to Write Better Headlines
It’s not uncommon for business owners to put up a website expecting to draw in clients like flies to honey. Then, all they get is crickets. Too often, their conclusion is: Websites don’t work. *Ahem* Let’s Rethink that Conclusion I don’t know how many websites I’ve seen that have been created using those free(ish) website…
Read More