Blogging
How to Win Clients and Influence Others with Pain Points
Do you know what motivates your potential clients? Make sure you have uncovered their pain points so you can offer the right services to move them forward.
10 Simple Writing Tips for Website Content that Attracts, Captivates, and Converts
Remember, it's the content that makes or breaks a website. Here are my 10 favorite tips to creating website content that attracts, captivates, and converts.
Choosing a Target Market
Choosing a target market is the foundation of effective marketing. Learn how to identify and attract your ideal coaching clients with confidence.
Three Tips from Neuroscience for Better Copywriting
Writing copy that influences decisions ultimately comes down to manipulating how the brain fires. Let's leverage neuroscience for better copywriting!
Content Writing Tip: Display Your Core Values
When building a tribe for your business, you need something to rally around. Displaying your core values is a powerful option.
Content Writing Tip: Focus Your Marketing Message
The more focused your marketing message is, the better. Most people resonate with the "power of three". You can use that to strengthen your copywriting.
Content Writing Tip: How to “Underpromise, Overdeliver”
As a business owner, you supply a product or service to clients, and what they receive has to exceed their expectations. Make sure you overdeliver.
Blogging FAQ (Tips for a New Blogger Series, Part 3)
Got blogging questions? This FAQ covers everything new bloggers ask about starting a business blog. Part 3 of our beginner blogger series.
