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Peaceful & Sustainable Marketing

Marketing that keeps working when you are tired, busy, or away for a week. Build a practice that compounds over time instead of one that empties you out every Sunday night.

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Recent posts
Matches with one burned out representing the business burnout cycle so many of us go through.
Guide · 2026 · 6 min

What Is the Business Burnout Cycle?

The six stages business owners loop through, from the drive that starts a business to the collapse that stops it. Here is how to spot which one you are in.

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The Peaceful Marketing House showing Protect Your Peace as the foundation and messaging, systems, relationships, and revenue as the four walls.
Guide · 2026 · 9 min

What Is the PEACE Blueprint?

The five pillars of the PEACE Blueprint, what each pillar covers, and why the order they stack in is the part that most general marketing advice skips.

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Evergreen tree representing a marketing emergency fund with evergreen content, systems, referrals, and recurring revenue.
Guide · 2026 · 8 min

What Is a Marketing Emergency Fund?

A Marketing Emergency Fund is the marketing that keeps working when you cannot. Here are the four assets it is made of, and how to start building yours.

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The peaceful mindset

9 posts

Marketing that doesn't cost you your health, your evenings, or your voice.

closeup of an American flag blowing in the wind
Article · 2017 · 2 min

Declare Your Independence

Even if you've declared freedom from your 9 to 5, what other things in your life are you tolerating that you need to declare your independence from?

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A mason jar of iced water with a lemon slice and a straw, resting on a bright towel by the water.
List · 2023 · 9 min

10 Self-Care Practices for Coaches and Business Owners

Self-care practices are vital for any small business owner. If you don't take care of yourself, no one else will. Here are my top 10 recommendations.

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lavender flowers to care for yourself
Article · 2024 · 18 min

How to Care for Yourself and Thrive as a Busy Entrepreneur

If you're an entrepreneur, you need to learn to care for yourself. Self-care isn't just about you. It's also for your business and those you care about.

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woman journaling project 369 with a cup of coffee and a blanket.
Guide · 2024 · 18 min

Journaling Affirmations to Boost Your Business: How to Use "Project 369: The Key to the Universe" to Manifest Success

See the science behind the Project 369 Key to the Universe affirmation journaling method, and how to use it to raise your vibration and grow your business.

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road in the desert with a street sign that says DIP don't quit
Article · 2024 · 12 min

Don't Quit Yet: How to Know When You're About to Break Through

Don't Quit! Discover difference between a productive dip and a dead end. Plus learn proven strategies to achieve your goals. (Blog & YouTube Video)

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Woman with coffee and laptop gazing out the window day dreaming.
Essay · 2025 · 9 min

Tired of Marketing? You're Not Failing. You're Full.

You're not bad at marketing. You're full. A candid look at what happens when a business outgrows the person running it, and the permission slip to stop performing capacity you don't have.

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Matches with one burned out representing the business burnout cycle so many of us go through.
Guide · 2026 · 6 min

What Is the Business Burnout Cycle?

The six stages business owners loop through, from the drive that starts a business to the collapse that stops it. Here is how to spot which one you are in.

Read →
A rainbow arcing across a pale blue sky scattered with soft cloud.
Article · 2025 · 11 min

Business Burnout? 5 Steps to Break Free from the Cycle

Feeling drained, overworked, burned out from your business? Discover 5 steps to break free from the business burnout cycle and rebuild a business you love.

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Softer Marketing: Dandelion seeds floating away
Essay · 2024 · 7 min

Softer Marketing: A Calm, Peaceful Way to Grow Your Business

Discover how Softer Marketing can transform your business. Learn how to align marketing with personal values for authentic growth and well-being.

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Plan with intention

13 posts

A calm quarterly rhythm instead of a frantic weekly scramble.

backlit chest pieces for blog post "How I Plan My Quarterly Marketing Strategy"
✦ Heather's pick

How I Plan My Quarterly Marketing Strategy

Looking for a plan to follow to create your quarterly marketing strategy? Here's how I plan my marketing strategy each quarter in 5 easy steps.

Read →Guide · 2023 · 13 min
Image of a workspace with a laptop, journal, pen, coffee, and candle for a quarterly business reset
Article · 2025 · 14 min

The One-Hour Quarterly Reset Every Coach & Service Business Owner Needs

Feeling behind on your goals? Do this one hour quarterly reset to reflect, refocus, and reset your business in 60 minutes. Free workbook included!

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Feminine hands writing in an organizer as she sets goals using the 12 week year method
Guide · 2024 · 21 min

The 12 Week Year Method: A Game-Changing Goal-Setting Method for Coaches, Consultants, and Service Businesses

Discover the 12 Week Year method for coaches. Learn scorecards, see real examples, and build a system to reach your big goals without burnout.

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Woman writing in her planner following the mid-year marketing reset for coaches.
Article · 2026 · 13 min

Peace & Profit Clarity: Mid-Year Marketing Reset for Coaches

Drifted from your goals? This free training and workbook will walk you through 6 steps to get refocused on your clients, offers, and message.

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marketing planner on a desk with a plant and paper clips
Guide · 2023 · 24 min

How to Choose the Best Marketing Planner for Your Business

A no-nonsense guide to choosing the right marketing planner: the real pros and cons of paper, spreadsheets and apps, so you pick one you will actually use.

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A white mug printed with the Wise Owl Marketing owl, on a desk beside a plant.
Article · 2019 · 5 min

How to Plan Your Marketing in 5 Minutes a Day

Don't let the new year catch you off guard. Get the 5-Minute Marketing Planner today!

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a pad of paper and a fancy pen. the paper shows a bunch of columns with the word to-do's at the top
Article · 2021 · 5 min

My 5-Minute Marketing Routine

I have a 5-minute marketing routine to share with you that helps me stay focused and productive so my business can grow and profit.

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open sign hanging from a farmhouse style outdoor light
Article · 2023 · 9 min

3 Daily Marketing Activities to Get Clients in 15 Minutes a Day

Three simple things, about 15 minutes a day: create, promote, engage. The daily marketing routine I use to bring in leads and clients without the burnout.

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A single magnifying glass lying on a plain yellow background.
Article · 2017 · 7 min

How to Create a Focused Marketing Strategy

Stop scattered marketing! Create a focused marketing strategy that actually works for your coaching business. Get clarity on what matters most.

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Photo of my living room as I write about my sustainable marketing strategy.
Guide · 2026 · 9 min

Sustainable Marketing Strategy: Stop Spending Your Marketing Energy, Start Investing It

Discover 4 steps to build a sustainable marketing strategy and a marketing emergency fund so your business thrives even in your hardest seasons.

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woman sitting on a cliff overlooking the water at sunrise or sunset with the sky and water in soft pastel colors
Article · 2018 · 5 min

Let's Make This Year Awesome with More Leads & Less Hustle

Ready for more leads with less hustle? Let's make this year your best yet with smarter marketing strategies that don't require constant grinding.

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pink background with star confetti and a disco ball - stop getting distracted with shiny object syndrome
Article · 2019 · 5 min

How to Kill the Curse of Shiny Object Syndrome Forever

Are you struggling with "the curse of shiny objects"? It's a common issue among small-business entrepreneurs. Here are some tips to help you stay focused.

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a bunch of navy blue alarm clocks scattered on a turquoise background
Article · 2021 · 6 min

What's Your Productivity Type?

What's your productivity type? If you know this, it will help you plan your approach to your day and the most out of it.

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One practical idea at a time, written like a note from a friend who happens to know marketing. Read it and try it that afternoon.