SEO Marketing Strategy: 10 Reasons Why You Should Focus on SEO

Are you including SEO Marketing Strategy in your overall marketing plan? If you are, congratulations. If not, let me share with you the 10 reasons why you should focus on Search Engine Optimization as part of your online marketing.

Let’s start by explaining how SEO works in general terms. SEO is kind of like a popularity contest. The more credible sites that link to a web page or site, the more social influencers who share that page, and the more people talking about that page across the web, the more “votes” the search engines will credit to that piece of content. The more votes – the higher it will rank. Now this is not an exact science . There are bazillion factors that go into an algorithm for determining search rankings.

The Downside to Focusing on Search Engine Optimization:

Search Engine Optimization is not a sprint. It’s the type of activity that builds slowly over time. It takes time to develop a reputation online as an authority. Creating content takes a lot of time. It can take some business owners a lot of time to figure out what types of content will resonate most with their audience.

At first, it can seem like it’s not important and taking the time to figure out SEO and optimize your posts won’t make that big of a difference. Please don’t listen to that inner voice of doubt. I promise you that if you’re creating content on a regular basis, SEO can snowball into some serious traffic to your website.

The Upside to SEO:

Think of it like this. Each keyword you create content around is another road leading potential clients back to your site. Optimize one post for one keyword phrase each week for a year and you’ve potentially built 52+ potential roads back to your site through the search engines.

If you’ve optimized those posts for keywords that matter to your audience, you will get more impact from your efforts than only through Google & Bing.  An optimized post with great content will not just do well in search, it is likely to do well in social too!

• Tweet those posts out one time each? 52 more potential twitter roads people can follow back to your website.
• Pin them each one time? You’ve got it…52 more Pinterest roads.
• Share them on Facebook one time each? Yes! 52 more Facebook roads.
• Get your readers to share your content on social? You’re exponentially building roads leading back to your site.

I think you get the picture. But if that’s not encouraging enough…

The search engines crawl those social media channels. If they see content that is getting good social signals (i.e. shares & conversation in social media) they take that as an indication of content that should be trusted. The more trusted content you have on your site, the higher you’ll rank.

Still not convinced? Here is what those high rankings can do for your business…

Here are 10 Reasons to Include SEO in Your Marketing Strategy:

1. Put you in front of more potential (highly qualified) customers
   – The #1 reason we’re building a presence online in the first place.
2. Drive FREE traffic to your website
   – Free traffic? “Hmmm, let me think…Yes, Please!”
3. Increase your brand awareness
4. Build trust with your audience
   – If Google trusts your content enough to show you high in search rankings, your visitors are more likely to as well!
5. Make your website more user-friendly
6. Give you inexpensive advertising
   – Really, it’s free advertising if you do the work yourself.
7. Help you leverage trends in your industry
8. Allow you to manage your online reputation
   – If you’re tracking your keywords you can see what others are saying about you and your business online.
9. Help you outrank your competition
10. Increase your conversion rate
    – Creating keyword rich content will position you as a leader in your niche and build know, like, and trust with your potential clients more quickly.

Sounds pretty awesome, don’t you think? Especially when you consider it only takes a few minutes to optimize a piece of content once you get the hang of it!

If you’d like help with your SEO, schedule a strategy session so we can chat!