Ways to Boost Conversion After the Sale

Look, someone just traded you their email address for your free downloadable PDF lead magnet!

And now they’ve taken that next step. They just purchased one of your products!

Congratulations! This is a good day.

But, you’re not done yet. When someone purchases your products or services, it’s easy to think, “mission accomplished.” I want you to stop thinking about a sale as the finish line. When you close the sale, you aren’t closing a door. You’re opening a new one. Now it’s time to learn how to boost conversion after the sale.

Two Things to Remember

When people think about marketing, they often think about it as businesses trying to sell stuff. Instead, I would rather you think about it as psychology in action.

Every little bit of marketing ultimately comes down to how brains process information and how you can leverage that to meet your goals. Yes, I know that your goal is to sell products and services. But just because you meet your goals, it doesn’t mean that your goals can’t fold into other goals.

That’s why I want you to keep in the forefront of your mind two psychological leverage points. I want to show you how you can implement them in practical ways to sell even more to people who have already bought your products or services.

First, if people experience value, they will anticipate more value.

If you go and eat at the new restaurant down the block and you have a great meal, aren’t you more likely to go there again? Yes, experience matters.

This is exactly the concept you’re leveraging with your free downloadable PDF lead magnet. Your goal is to help someone experience value in a tangible way. Then, after you’ve helped them with that problem, they may seek out your help with future problems.

Second, once people have given you money, they are far more likely to give you more money.

Getting people to give you money the first time is extremely difficult. It’s a major barrier that requires a certain degree of trust to overcome. Sometimes, getting conversion after the sale is easier than getting it before.

Once they get past that barrier, however, it gets a lot easier for them to keep sending money your way. After all, nothing bad happened as a result, so they can assume nothing bad is going to happen the next time.

Practical Ways You Can Boost Conversion After the Sale

Upsells

This is perhaps the easiest way to increase your conversions after a sale. Once someone has committed to making a purchase, simply ask them if they would like to add one small thing to their cart before they check out. 

Personally, I recommend keeping this addition small. So, if they make a $50 purchase, ask if they want to add a $5 to $10 supplement. After all, what’s a couple of bucks more for all that extra value?

Or, since they’re buying one of your products, maybe they would be interested in a bundle of related products that includes that one.

Whatever you’re upsell is, make sure to keep it related to what they’re purchasing. Remember, they are purchasing your product because they are trying to solve the problem. That problem will have related problems that they will also probably need help with. As long as you target those areas, you’re more likely to make the sale.

Thank You Follow-Up Sequence

When someone buys something from you, you are obviously going to add them to your email list. Don’t waste this opportunity by just dropping them into your generic email list. Rather, have a specific email list that is tailored to those who have purchased your product.

If this sounds like you’ve moved them from one funnel to another, it’s because you have. Your thank you sequence is an opportunity to generate interest in the next product. 

Again, since they have given you money once, they are naturally more open to giving you money again. Since they are more open, you might consider using this opportunity to present a higher priced item at the end of the sequence.

Retargeting Ads

As I’m sure you know by now, I’m a huge fan of Facebook ads. They are cheap and effective compared to other forms of advertising. 

Once people have purchased from you, you can send them to a thank you page with your pixel on it. Then, you can retarget those who’ve made a purchase with Facebook ads. 

Just like with the email sequence, since they’ve already made a purchase, you can use the ads to start moving them toward a higher end purchase.

Buy One, Get One for a Friend

I strongly recommend reserving this for digital products only. It doesn’t cost you anything extra to sell digital downloads and it does one digital download.

Imagine what would happen if you had a $50 introductory do it yourself online program. At the end of the program, you gave people the option to purchase a more expensive program for $150 that is related and more comprehensive. 

Now, imagine what would happen if you were to sell the $50 introductory program with a “buy one, give one to a friend” special. Customers will see it is a great deal. When they give their friend a free program (which boosts their status in the eyes of their friend), what they are actually doing is drawing them into your funnel so that you can place the possible $150 sale in front of them at the end of the program. Your new customers are actively working for you to boost conversion after the sale. It’s kind of like them paying you to advertise for your program. (This, by the way, is my favorite form of advertising!)

Boosting Conversion After the Sale is All Part of a Great Marketing System

If you want to learn how to put together your own successful marketing system, I strongly recommend you check out Heathers Get Leads & Clients Masterclass. It’s a free resource she created to help service-based business owners start down the right path with their marketing. In it, she shares with you how to build an automated marketing system that works 24/7 so that you don’t have to. Enjoy!