Content Marketing
Should You Use Fear in Your Marketing?
Using fear in marketing is commonplace. But, should you do it? It's not just a matter of ethics. It's also a matter of good business sense.
Sell Clients What They Want, Not What They Need
Harley-Davidson sells one thing and gives another. Make sure you sell clients what they want, and then give them what they really need.
How to Implement Personality Marketing with Your Ideal Client
Want to attract just the right clients? Here's how you can implement personality marketing into your marketing strategy.
Why You Need Personality Marketing as Part of Your Marketing Strategy
If you want stronger marketing, go beyond typical marketing tactics and start leveraging personality marketing in your marketing strategy.
Easy Blogging Routine that Will Get You Leads
Here is my Easy Blogging Routine that Will Get You Leads and the top 4 questions about blogging I get asked all the time by my clients!
How to Win Clients and Influence Others with Pain Points
Do you know what motivates your potential clients? Make sure you have uncovered their pain points so you can offer the right services to move them forward.
10 Simple Writing Tips for Website Content that Attracts, Captivates, and Converts
Remember, it's the content that makes or breaks a website. Here are my 10 favorite tips to creating website content that attracts, captivates, and converts.
Choosing a Target Market
Choosing a target market is the foundation of effective marketing. Learn how to identify and attract your ideal coaching clients with confidence.
