Your business website visitors can tell a lot about you and your business when they land on your site. It’s just like when people enter your home or store. Are you giving them the right impression? Here are some messages your website could be secretly sending without you realizing it:
You Don’t Have a Business Website
About 50% of small businesses do not have a website.
If you fall into that category, you need to figure out why and change it. Studies show that 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website. There is really no excuse not to have a website, with the abundance of free website builders available and affordable website designers. If you don’t have a website, here are the messages that you’re sending to your customers.
- You’re not serious about your business
- You’re not planning to be in business for the long haul
- You are way behind the times
- You’re new in your business and you don’t have a lot of experience
What to do about it:
Launching a mobile responsive website today is easier than it ever has been! If budget is a serious issue look at a free website builder like Wix, but know that there won’t be many marketing options for you. Let’s chat if you want an affordable marketing powerhouse or a custom website design! Schedule a clarity call today.
You Have an Out-Dated Business Website
Technology moves fast! Best practices in web design change quickly, and if your business website is not keeping up with the times, you’re going to lose clients. If your website is outdated or not mobile responsive, you’re telling your clients:
- Your business is behind the times
- Your website is not an important part of your business strategy
- Making it easy for your customers to do business with you is not a priority
- You don’t care if you show up in search:
- “Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.” (Source: www.hubspot.com)
- “More than 46% of Americans will check their smartphone before getting out of bed.” (Source: www.hubspot.com)
What to do about it:
While you can make an old website mobile responsive, it can be expensive. The better option is to launch a new website that can grow with your business and adapt with changing technology.
Your Business Website is Cluttered and Not Organized
Businesses grow and change over time. You may add services, change niches, and discover you need to offer XY&Z to your clients. I get it! Since I started my business, I’ve expanded my niche beyond working only with coaches. I’ve added website maintenance, marketing funnels, Marketing Strategy, and many more Free Resources for my clients. Adding on to your site without a clear sitemap strategy can result in outdated information, cluttered navigation, dead-end pages, etc. Here’s what that says about your business:
- Doing business with you may not be easy
- Organizing is not your strong suit, and you might miss deadlines or important steps
- You are unfocused
- You don’t care what your client’s experience is, and working with you may be confusing
- If your contact information is hard to find, you don’t want to be bothered
What to do about it?
Declutter baby! Go back to the basics; what does your audience want most? How can you deliver that? Streamline your website pages, make sure every page has a call to action/next step, and eliminate anything that isn’t necessary.
Your mobile responsive website is one of the most essential marketing tools available.
Make it a priority and show your potential clients how great working with you will be!
If you’d like me to give you some feedback on your site through a fresh set of eyes, join our affordable marketing coaching program, Get Marketing Momentum!
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