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9 Systems Top Coaches Use to Consistently Market Their Businesses, Even When They’re Busy

Female business owner sitting at her desk planning her marketing
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This post is a love note from me to coaches, service providers, and course creators who know they need to be marketing consistently but have difficulty getting it all done. 

I see you. You’re orchestrating success in your online business, spinning all the plates, and wearing all the hats. You’re taking care of your clients, creating valuable resources for your audience, managing your team, etc. 

However, there is a persistent challenge: staying consistent with your marketing. 

There’s never enough time to get it all done, so marketing keeps getting pushed to the back burner. You’re so busy helping everyone else your own marketing suffers. 

I understand your busy, successful lives—the struggle to balance your coaching commitments with managing, marketing, and growing your business. You may also juggle your business with obligations to family, friends, etc. 

That’s why I’m writing this post. I’ve been there. 

Consistency Creates Success⏤Systems Make Consistency Possible

If you struggle to get your marketing out consistently, you lack systems. 

Marketing is an ongoing task, like dishes, laundry, exercise, grocery shopping, organizing, etc. These things are much easier to stay on top of if you have systems in place. 

Let me give you a real-life example. 

Keeping your kitchen clean is much easier if the dishwasher is emptied every morning and ready for the dirty dishes throughout the day. 

In today’s post, I am giving you my systems for staying consistent with my marketing by focusing on planning, creating, and promoting! These are the very same systems you’ll hear the most successful coaches and marketers talk about. 

This is more than a blog post; it’s a masterclass in marketing. 

Grab a notebook and a pen and follow along. Each section includes a “Take Action” step to help you implement what you learn. Some of the steps have links to free resources, others will be quick journaling exercises to bring you clarity. Don’t skip them.

Let’s get started…

cartoon girl stressed out and overwhelmed because she is doing all the things - arms busy

Let’s First Explore Why So Many Business Owners Struggle to Consistently Market? 

The marketing challenges we face as small business owners are as real as our dreams are bold. As our businesses grow, so does our workload, which leads to longer to-do lists. More things demand our time and attention than we have hours in the day. 

It’s no wonder marketing tasks often get pushed aside, relegated to “someday” while client work takes precedence. Clients pay the bills, so they move to the top of the list. Right? 

Unfortunately, inconsistent marketing only leads to more stress and overwhelm. Here’s why…

Cartoon of a roller coaster with 3 business owners about to go down hill. They are hanging on with both hands with scared expressions on their faces.

What you do with our marketing today translates into new clients and cash flow 3-6 months from now. 

If you market consistently now, you’re setting yourself up for consistent work and cash flow next quarter. If you don’t, you are more likely to get stuck in the horrible roller-coaster of up-and-down revenue. No one wants that. 

Staying in that cycle of feast and famine too long leads to a tired, empty, overwhelmed business owner who lays awake at night questioning their life’s purpose and wondering if they should give up on their dreams.

I don’t want that to happen to you. Not on my watch. 

What’s Underneath the Surface of Why It’s So Hard to Stay Consistent with Your Marketing?

You didn’t start your business just to pay the bills. You started it because you had an interest or a passion. You wanted to earn a fantastic income doing what you love and enjoy the freedom of being your own boss. 

You may also aspire to be known as a thought leader in your niche, someone others look up to for guidance and inspiration. 

As a service business owner, creative, or coach, you want to use your gifts to make an impact on the lives of others.

Cartoon person standing in the center of a circle (cycle) with bubbles around that say hustle on social --> get clients --> work hard --> overdeliver --> finish project --> back to "get clients.

These dreams and ambitions may be the very things that inadvertently cause you to neglect your marketing. 

You work hard to be the best at what you do, provide the best service possible, and help your clients get the best results they can. 

For many coaches, this becomes a game of “people pleasing and proving their worth.” (Ask me how I know.)

You need healthy, self-honoring boundaries when growing a business, or you could end up sacrificing yourself (and your business) to make clients happy. 

For too long, I had wimpy boundaries, putting clients and work ahead of my personal and business needs. Thankfully, I woke up and saw what I was doing to myself, my health, my marriage, my family, and my business before it was too late.

When I wasn’t marketing consistently, I relied on word-of-mouth referrals. I was scared if I said “no” or put up boundaries, I would disappoint or tick off my clients. 

Yes, doing good work can bring you word-of-mouth referrals. I love getting referrals, but I no longer count on them and hope they will bring me consistent income. Relying on referrals gave away my power to feed my family over to someone else. 

I’m not about to bank my mortgage payment on a hope and a prayer that a past client will remember to refer me when she hears someone talking about needing a website or marketing strategy. 

I’m the boss of me. I take ownership and responsibility for the growth of my business, and I do it by marketing my offers consistently! 

I don’t care if you’re the Michelangelo of your coaching niche. If no one knows who you are or how great your work is, you’ll forever be a starving artist. 

Marketing is how you get discovered by the people who appreciate the “fine art” you create with your coaching, courses, and services. 

So, how do you break free of this cycle of not having enough time to focus on your marketing? 

You create systems to protect your boundaries and do the hustling for you! 

cartoon girl sitting in a bubble with people around her trying to get to her but she's peaceful in a yoga pose inside the bubble because she set boundaries.

System #1: Self-Honoring Boundaries

When you do what you love, it is easy to over-indulge in work and suffer the consequences later. 

Healthy boundaries protect our energy, space, and time so we can be our best and deliver our best work. But boundaries around our work, for most business owners, are blurry, especially if we work from home. 

Take Action: Identify where you’re letting boundaries slip in your business. What are you tolerating? What makes you feel frustrated? Where do you need to do a better job of protecting your time and energy?

Saying No to Clients Who Don’t Fit

Your business thrives when you serve clients who resonate with your values and expertise. Say “no” to clients who aren’t an ideal fit is respectful of your time and capabilities and paves the way for genuinely transformative client relationships.

Take Action: Identify the type of client you love working with. What are their values, beliefs, and characteristics that make working with them fun and rewarding?

Charging What You’re Worth

Set rates that reflect your skills, experience, and the value you bring to your clients. You’re not charging enough if you feel even an ounce of resentment about your work. When you charge what you’re worth, you establish a foundation for financial success and honor the value you provide. 

This also means no bartering. Even if you plan to do a “trade” with a client, invoice and pay each other. Exchanging money makes it feel like an actual transaction, and you are much less likely to feel an imbalance in the value exchange.

Take Action: Evaluate your rates and raise your prices if necessary. (A rate increase is long overdue for most people I work with.)

Stop Giving Yourself and Your Time Away for Free

I get it. You want to provide value, and you should⏤with compensation. Remember that your gifts and knowledge hold substantial worth. Be selective about when and how you offer free services, ensuring they align with your business goals.

Take Action: Review the work you did for the last month. How much of your time, energy, and talents did you give away without compensation? If you don’t value your time, no one else will either. Instead of overdelivering or doing work for free, practice saying, “Yes, I’d be happy to do that for you. The cost will be ___. Would you like me to send you an invoice?” 

Focus on What You Do Best

When you concentrate on your strengths, you’ll naturally be more efficient and produce excellent work. Say no to tasks outside your expertise or delegate them to professionals who excel in those areas. This will ensure your clients get what they need while preserving your energy for what you do best.

Take Action: Review the work you did this past month. Where were you working outside your zone of genius? When were you most in flow and doing what you love? 

Pay Attention to Red Flags

Your intuition is a gift; listen to it. When red flags arise—whether in potential client interactions or business partnerships—take them seriously. Trust your instincts and say no to situations that don’t align with your gut, values, and goals.

Take Action: When did you last ignore a red flag your intuition gave you? What was the outcome? When did you last honor a red flag and say no? How did that make you feel? 

Nurturing Work-Life Balance

Your client work and marketing are best when you’re at your best. Nurture work-life balance by setting clear boundaries around your work hours, giving yourself the space to recharge, and avoiding burnout. By prioritizing time for sleep, exercise, fun, and self-care, you’ll be better equipped to serve your clients and maintain your marketing efforts.

Take Action: Think about the past month. Did you get enough sleep, exercise, and eat healthy? Did you protect your time for self-care and creative play? Were you present with your significant relationships in your life? Did anything important to you take a back seat to your workload? 

Boundaries are challenging, especially for those of us who were raised to be people pleasers and measure our value through hard work, good grades, and effort. Think of each boundary you set as an affirmation of your worth, an investment in your growth, and a testament to your commitment to delivering your best. By honoring your boundaries, you’re creating a business aligned with your aspirations and laying the groundwork for a legacy that echoes far beyond the present moment. 

cartoon person happy sitting at a laptop with a speech bubble and calendar icon booking appointments

System 2: Planning & Prioritizing

Just as boundaries protect your energy, space, and time, strategic planning safeguards your focus, efficiency, and progress. 

Successful Planning Begins with Setting Clear Goals

Marketing is a numbers game. When you know your goals, you can calculate what you need to do to hit them

For example, if your goal is to hit $ 10,000 next month, and your offer is $ 2,500, you must close 4 new clients. Right?

The next step is determining how many people you need to have discovery calls with to get 4 new clients. You can figure that out by knowing how many people you close compared to how many people you talk to. If you typically close 25% of your discovery calls, you need 16 conversations to get 4 new clients.  

How many leads do you need to get 16+ discovery calls?

How many opt-in page visitors do you need to get that many leads?

Take Action: Download the free worksheet in our Printables Library called the “Marketing Metrics Calculator Worksheet.” Use it to figure out your marketing numbers.

My “One Piece a Week” Content Marketing Strategy

Your goals are the what; your strategy is the how

If you’ve done your goal-setting exercise, you will know how many people need to see your opt-in page to get the number of leads you need so you can book the number of discovery calls you need to reach your monthly sales goals.

How are you going to get that many visitors to your site? 

I recommend you create one piece of long-form content each week. I prefer long-form content, like a blog post, podcast, or YouTube video, because it will continue to drive traffic to your site for a long time. (I have posts from 2015 that still drive traffic to my site!)

Short-form content like IG Reels and YouTube shorts are great for growing your audience, but they have a short shelf-life.

Creating one piece of long-form content each week will give you plenty of material to splinter into short-form content to feed all your marketing channels (more on that in a moment). 

Take Action: Your next step in this strategy stage is brainstorming one piece of content per week. What topics can you cover each week to pique your idea clients’ interest and inspire them to download your lead magnet, book a call, and buy your offer? 

Congratulations, now you have a plan and a strategy; how will you implement it? That brings us to the next system…

Cartoon doodle hand drawn image of a woman sitting on a stool in front of an iPhone on a tripod recording video content.

System 3: Content Creation

So far, we’ve covered setting boundaries to give you space to consistently market your business, and we’ve created a plan and a strategy for you to follow. Now, it’s time to set yourself up for successful content creation.  

Make Marketing Something You Look Forward To

Don’t think of marketing as a chore. Make it fun.

Pick a content format that you enjoy. I love writing. Blogging is my preferred content method. I light a candle, put on some music, make myself a tea, sit in my cozy chair, and enjoy the process. It’s something I look forward to doing each week. 

If you love to talk – do a podcast! Or focus on one video per week if that’s fun for you.

Take action: Choose the content format that will be the most enjoyable and easiest for you to create consistently. Then, brainstorm ways to make creating your content a fun ritual or routine you look forward to.

Prioritize with Purpose

Make marketing your business as much (or more) of a priority as your work for your clients. If you had a project deadline for a client, you’d bend over backward to make it happen. Treat your business the same way. 

Pick a day that, no matter what, your content must be finished and ready to promote. Let’s say you plan to publish every Monday. That means your content must be created, edited, and scheduled by the end of the day on Friday. No. Matter. What.

Take Action: Decide which day you will publish your content and set it as a recurring appointment on your calendar.

Establish Sustainable Routines

Now that you know which day you will publish your content, it’s time to create sustainable routines to help you achieve that goal.

What must you do earlier in the week to get your content ready to publish? Schedule those activities on your calendar. 

Here’s an example of how you could break it down each week.

  • Monday: Research your topic and outline your content. 
  • Tuesday: Record or write your content.
  • Wednesday: Create graphics, thumbnails, etc.
  • Thursday: Edit or proofread your content. 
  • Friday: Schedule your content, email, and social media posts for the following week.

If daily activities don’t fit your life, consider batching your content. 

Depending on your time and the type of content you create, it may be easier to batch your content. Batching means setting aside a dedicated block of time to create multiple pieces of content simultaneously. 

For example, when recording videos, I like to clear part of one day to record several weeks of videos. That way, I only have to do my hair and makeup and set up my camera, mic, etc., once. Batching content makes it easier to get in a state of flow. 

I also love batching content because I can have a bank of content in the queue ready to publish. This is perfect for when you have a busy week, holiday, or vacation coming up. 

The secret to staying consistent, whether creating your content a bit at a time or in batches, is giving yourself dedicated time to make it happen. 

Take Action: Set up sustainable routines you can stick to, schedule the time on your calendar, and protect that time as a non-negotiable in your business. 

cartoon boy checklist

System 4: Create an Efficient Content Creation Workflow

Having a step-by-step process to follow makes creating content more manageable. 

For example, here’s my workflow for the blogs I share each week: 

  • I use Chat GPT to brainstorm my weekly content topics based on my business goals. 
  • I think about the different angles I want to take with each piece.
    • What are the questions and objections my audience might have about this topic? (Chat GPT is helpful for this, too!)
    • Which examples, stories, and statistics can I add to the content to make it personal and engaging?
    • What keywords might people use to search for this content?
  • I outline my content (sometimes with the help of Chat GPT)
  • Then, I take my outline and paste it into WriteSonic or Chat GPT to create the initial draft of the post.
  • Next, I copy the post into Grammarly and I start rewriting it. I want my content to sound like my voice, adding my stories, statistics, and examples. I edit it for typos and grammar mistakes and run the plagiarism scan to ensure everything is original content.
  • Finally, I copy it into my blog, format the post, optimize it for the search engines, add a featured image, and add my call to action. (Remember to add a call to action to every piece of long-form content you create!) Then it’s ready to schedule or publish!

Take action: Outline your workflow. Experiment with what works well for you if this is your first time creating content. Let your workflow evolve and become more efficient as your skill level at creating content increases. Create a standard operating procedures (SOP) checklist if it helps you make creating content more efficient. 

cartoon boy surrounded by speech bubbles, envelopes, hearts, holding a bird - engage with your audience

System 5: Promotion: Maximize the Visibility of Each Piece of Content

Congratulations! You’ve created quality content that will position you as a leader in your niche, serve your audience, attract your ideal clients, and inspire them to become a lead or client. 

Now it’s time to get as much mileage out of it as you possibly can, starting with a solid promotion strategy!

Promote like it’s your job… because it is!

When I publish a piece of content, I share it with the subscribers on my email list and social media channels. Then, a few days later, I will share it again on social media with a different image and hook. I’ll also send it again, with a new subject line, to subscribers who did not open the first email. When I have a post that gets good clicks, engagement, and opt-ins, I like to turn it into a Facebook and Instagram ad to drive even more traffic.

Take Action: Outline how you plan to promote your content to get as many people to see it as possible. 

Repurpose and Recycle Your Content

If you create one piece of content per week, you’ll quickly develop a bank of quality content you can repurpose. 

Start with your best-performing content and repurpose it to get it in front of more people. This is an excellent strategy to save time and expand your reach while ensuring your messaging remains consistent. 

There are three ways to repurpose content: transform, splinter, and combine. 

  1. Transform your content into a different format. For example, if you have a video, you can strip the audio from it, create a podcast, and have it transcribed to create a blog post. This is a great way to make your content appeal to people with various learning styles and reach audiences who prefer to get their content in different formats.
  2. Splinter your long-form content into smaller pieces. If you have a video, podcast, or blog with “10 tips to ____,” you can splinter that into 10 tips to share on social media. You can use Canva’s magic resize feature to easily repurpose these tips into content that targets different audiences on various social media platforms.
  3. Combine content multiple pieces of content into a new resource. This works great if you have various pieces of content on the same topic. Combine them into an “Ultimate Guide” you can use as a lead magnet, content upgrade, or paid offer. Amy Porterfield does this with her podcasts. She offers a free assessment on her site that generates a suggested playlist for you based on where you are in your business. 

Take action: Brainstorm ways to repurpose your best pieces of content. 

cartoon person walking on cartoon gears marketing automation

System 6: Leverage Marketing Automation & Scheduling Tools

Sometimes, I feel like all I do is talk about funnels. However, some people in my audience still aren’t using them, so I will keep preaching their value. If you’re one of those people, please don’t skim this section. 

How to Build a Funnel Step 1: Create a Lead Magnet to Grow Your List

Every long-form blog, podcast, or YouTube video you share should include a call to action to get people on your email list. We suggest giving them something free in exchange for their email, such as a checklist, cheat sheet, workbook, guide, etc. 

People refer to this free gift by names such as lead magnet, lead generator, opt-in bribe, list builder, etc.

If you have never created a lead magnet, here are a few of my lead magnets for example: 

Wanting to Build a New Website or Improve Your Existing One? 

Need More Leads to Book Discovery Calls with You?

Want to Learn How to Grow Your Coaching Business Online?

Take Action: If you have a lead magnet, fantastic! If you don’t, create one. Here are a couple more free resources to help you create your opt-in freebie: 

How to Build a Funnel Step 2: Create an Opt-in Landing Page

You can create this page right on your website, or if you don’t have a website, use the landing page builder inside your email marketing platform. 

If you need an email marketing platform, I recommend these: 

Take Action: Create a simple landing page to “sell” people on your lead magnet. Remember, you are “selling” it because they’re paying with their email address.

How to Build a Funnel Step 3: Automate Your Follow-Up

Once they’re on your list, you need an automated way to send them the freebie they requested. All three email platforms I listed above will allow you to set up an automatic welcome drip sequence. 

The first email should be delivered immediately after they opt-in. It should welcome your new subscribers, include a link to download the lead magnet, and tell them what to expect. 

Then, set up a sequence of 5-7 more emails to provide value, educate your new subscribers on what you do, and invite them to take the next step in your funnel. 

Finally, when they finish the welcome sequence, move them to your primary email list and email them at least once a week. This is easy if you’re creating weekly content!

Take Action: Get into your email marketing platform and set up your welcome email to deliver your lead magnet and a follow-up welcome email sequence to invite your new subscribers to take the next step toward working with you. (For example: book a clarity call, buy a low-ticket offer, join your free Facebook group, etc.)

Schedule your social media content ahead of time

Social media is designed to be time-consuming. The social platforms have meticulously crafted an addictive user experience. 

Scheduling your social media is an excellent way to leverage the platform without being sucked into a wasted hour of mindlessly scrolling through reels. It’s also a great way to ensure your content reaches your audience consistently, even on your busiest days!

Here are some ways to streamline your social media management. 

  1. Leverage seasonal trends, hashtags, and holidays. 
  2. Create themed days of the week: #motivationmonday, #tiptuesday, etc.
  3. Use AI to pull out quotes and tips from your blog posts. 
  4. Try Canva’s “bulk-create feature” to create multiple tips or quotes graphics simultaneously. 
  5. Use a social media management tool with built-in AI, like Social Curator, to get prompts and ideas for captions, images, etc. 

Take Action: Schedule 3 social media posts for next week. One to promote your content, another one to promote your lead magnet, and a third one to share a tip, tool, or quote to inspire your audience.

Leveraging social media management tools gives you a way to always be present online, even when your hands are full of client commitments. Remember, being consistent on social media updates will keep your audience engaged and informed and your website flowing with steady traffic!

doodle cartoon strategy person holding pencil drawing

System 7: Delegate and Outsource

If your business is successful most of the time and you know you could bring in more clients if you had more time, consider growing your team. 

Where is the stress in your business? That is a good indicator of who you might need to hire. Here are some suggestions for people who could support you in your business and marketing. 

  1. Virtual Assistant (VA): A VA can handle administrative tasks, scheduling, email management, and more, freeing up your time for higher-level activities.
  2. Accountant/Bookkeeper: As your finances become more complex, having a professional to manage your books, track expenses, and assist with taxes becomes essential.
  3. Social Media Coordinator: This role can manage your social media accounts, create and schedule posts, engage with your audience, and track performance metrics.
  4. Video Editor: If you create video content, a video editor can help polish and enhance your videos, ensuring your video is professional and engaging.
  5. Content Writer: A skilled writer can assist in creating blog posts, articles, email newsletters, and other written content, helping you maintain consistent and high-quality communication.
  6. Graphic Designer: To enhance your branding, a graphic designer can create eye-catching visuals for your website, social media, presentations, and marketing materials.
  7. Website & Funnel Designer: If you have a website and a funnel, a web designer can assist with design, functionality, and technical aspects to ensure a seamless online presence.
  8. Online Community Manager: If you have an online community or membership program, a community manager can facilitate engagement, answer questions, and create a positive atmosphere.
  9. SEO Specialist: An SEO specialist can optimize your content to boost its search engine visibility, helping you attract more organic traffic.
  10. Project Manager: Hire a project manager if you need help streamlining workflows, keeping projects on track, and ensuring efficient collaboration.
  11. Copywriter: For sales pages, email campaigns, and other promotional content, a copywriter can craft compelling and persuasive copy that resonates with your audience.
  12. Online Business Manager: An online business manager (OBM) can oversee various aspects of your business operations, including team coordination, project management, systems optimization, and strategic planning.

Take Action:  List the areas of your business that cause you stress or where you habitually feel overwhelmed or behind. Evaluate if bringing someone on for a few hours a month to handle that task would free you up to focus on the things only you can do. 

image of cartoon girl on stilts walking through water not overwhelmed

System 8: Maintain a Growth Mindset

You might have all your marketing strategies aligned, but if your marketing mindset is negative, you’ll still have challenges promoting yourself.

Let’s address the “all or nothing” mindset

Raise your hand if you’re a perfectionist. Me too. Perfectionism often results in an “all or nothing” mindset. 

What “all or nothing” thoughts have you played through your mind? 

  • “I can’t focus on marketing until I finish all my client work.”
  • “I need to have the perfect marketing plan before I can take action. Let me order a pretty new journal to organize my plan.”
  • “I’ll start marketing once I finish my [insert ___ website, funnel, branding, email sequence, photoshoot, etc.].”
  • “I should wait until after Mercury Retrograde is over before I launch my funnel.”
  • “I am going to wait until after my hair appointment to do my videos so my roots don’t show.”
  • “I’ll start promoting after I finish this binge-watch session of my favorite show.”
  • “Let me clean my desk and organize my workspace first—can’t have clutter in the background of my videos!”
  • “I’ll create amazing content once I find that one perfect meme for inspiration.”
  • “I’ll start posting consistently as soon as my pet unicorn stops distracting me.”
  • “Let me finish this jigsaw puzzle first; it’s basically like putting all my marketing pieces together.”
  • “I’ll launch my campaign after rearranging my bookshelf by color, like The Home Edit, for better ‘visual and energetic’ flow.”
  • “I can’t send emails today – my lucky socks are in the laundry!”

Listen to me, please. 

It will never be perfect enough.

You’ll always feel like you need more time.

There will always be another reason to wait.

Stop making excuses. 

Stop waiting for the stars to align. 

Stop letting everything get in the way of your marketing!

It’s better to market imperfectly than not market at all.

Every step forward, even tiny ones, takes you closer to your goals. Progress doesn’t happen in monumental leaps and bounds, but a collection of small wins all strung together! 

Take Action: List the excuses you’ve given yourself to avoid marketing. Cross each one off and then debunk that excuse. For example, if you’ve used the reason of waiting for the perfect plan, write down why taking imperfect action now is more beneficial for your business growth. Allow yourself to embrace progress over perfection and take confident steps toward marketing success.

Focus on consistency in marketing rather than the end result

Working out once and lifting a bunch of heavy weights will not make you stronger. It’s putting in the reps, day after day, that build muscle. The same thing happens with your marketing. 

Instead of focusing on the outcome (traffic, leads, sales), focus on how consistent you’re being with your marketing. 

These are the activities you can control. You can’t control how many people opt-in on your landing page. But you can manage your activity of publishing one piece of long-form content weekly! (Remember, ditch the perfectionism. If one piece of content a week is too much, start with one a month and work your way up!)

The day-to-day commitment to marketing consistently builds your online presence over time.

Celebrate your consistency!

Take Action: Grab the habit tracker from the Free Printables Library and track your consistent marketing activities!

cartoon kids working together, teamwork

System 9: Accountability and Support

Being a self-employed business owner can, at times, feel lonely. 

Unless your friends and family are business owners, you may feel that no one understands your situation. Others may look at you and wonder why you’re doing this; wouldn’t a job be easier? 

Connecting with other business owners who understand your challenges can be a transformative experience. It brings validation and the reassurance that you’re not alone.

Accountability groups and coaching relationships offer an ecosystem where growth thrives.

Accountability groups

Joining or forming accountability groups creates a structured environment to share goals, track progress, and provide mutual support. This collective effort propels you forward.

Take Action: If you want accountability to help you be consistent in your marketing, join us in our free community. We share a 5-minute marketing mission daily to help you grow your business. Comment below each daily mission when you’ve taken a baby step in your marketing so we can cheer you on! (It can be any baby step, not just the daily mission.)

Investing in coaching or mentoring

If you’re ready to take your business to the next level, consider seeking guidance from a marketing coach or strategist. They can provide an external perspective, tailored advice, and a roadmap to navigate challenges.

One client described it to me perfectly when he said trying to run his business without a coach was like trying to cut his own hair. He needed the fresh perspective and insights from someone outside his business to help him discover new opportunities and see where he was holding himself back. 

I waited too long before joining an accountability group and investing in coaching. I thought I had to go it alone. There is so much benefit from surrounding yourself with others who have walked in your shoes. They’ve been there, done that, and have the wisdom to provide valuable insights, advice, and empathy. 

Take Action: If you’re working with a coach already, fantastic! If you need a coach, make a list of the things that are important to you in a coach and what you want your coach to help you accomplish. Then, book a clarity call with me or another coach who you think you’ll resonate with to explore your options.

Conclusion

I genuinely hope my “love note” has helped you today. I know it was long, but I poured my heart into every word. Every coach, creative, and service business owner deserves the systems, strategies, and guidance to market themselves consistently.

If you’re at a place in your business where you’d like my help, here are a few ways I can support you. 

Disclosure: Some of the links in this post are affiliate links, which means I may earn a commission if you make a purchase through these links. I sincerely thank you for considering and using these links. Your support helps me continue to provide free, valuable content and resources to help you grow your business.

Heather Stephens is a marketing strategist, website designer, and the founder of Wise Owl Marketing and the Peaceful Marketing Lab, a membership community for coaches and service providers who want marketing that feels like an extension of the work they love and creates predictable growth without the burnout.

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