Building a new site or doing a website redesign for your business is a big decision that often breeds some confusion.
Should you redesign your site now or can you wait a bit longer?
Does your website need a total overhaul, or will a tweak here and there with your content and images do the trick?
This guide will help you make the right choice for your business.
Discover What’s Holding You Back in Your Marketing
Before we dive into today’s strategies, it helps to know where YOU naturally thrive in marketing, and where you might be overcomplicating things.
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You’ll discover:
- Your natural marketing strengths (so you can lean into them)
- Where you’re likely overcomplicating things
- The ONE area to focus on next for the biggest impact
- A personalized action plan based on your results
TL;DR: Key Takeaways
- Trust Your Gut on Design: If you feel “website shame” when sharing your URL, it’s a clear signal that your site no longer reflects the high-level service you provide.
- Focus on “Snackable” Content: Modern visitors want to skim. Use headlines, bullets, and plenty of white space to make your value clear at a glance.
- Security is Non-Negotiable: With 40,000 sites hacked daily, regular updates and an SSL certificate are essential for protecting your business and your SEO.
- Audit Your Audience: As your business matures, your ideal client often shifts. Make sure your copy and images speak to where you are going, not where you started.
- Know Your ROI: A redesign isn’t just a cost; it’s an investment. Use a website ROI calculator to see how much revenue you’re leaving on the table with low conversions.
Table of Contents
7 Important Things to Think About as You Evaluate a Website Redesign
1. Is Your Website Outdated or Poorly Designed?
Is your website driving away potential clients and business? If it is outdated and poorly designed, it surely is, especially if it is not mobile responsive or it is hard to navigate. Website users in this day and age no longer tolerate this and will look for other options when they encounter it.
2. Have You Outgrown Your Website Platform?
Wix, GoDaddy, and Weebly DIY websites are a great first step if you’re getting started and on a budget or you need a temporary site to test the viability of an idea before investing a lot of money into a more lasting solution.
However, many business owners quickly realize that those free & low-cost website builders don’t offer the features needed for a successful marketing strategy. If you’ve determined your business concept is viable, and you’ve outgrown your starter site, consider upgrading to a custom website and marketing funnel!
3. Does Your Website Need a Content Cleanse?
Less is more when marketing online today. Your content should be easily skimmed, with the use of images, headlines, bullets, & graphics. Break up text with big, beautiful images and lots of white space. Shoot for “snackable bites” of content that’s focused on your ideal clients and what they want. If your content is all about you that’s a huge website mistake. To a visitor, it feels like going on a date with someone who only talks about themselves.
Also, remember that each page of your website should have one main focus and one call to action. Don’t let people hit a dead end, always give them one next step. If you give them a bunch of options they are likely to be confused and click away.
4. Is Your Website Secure?
If it isn’t, you’re gambling with your livelihood.
More than 40,000 websites are hacked every day, and 86% of websites contain at least one security vulnerability. If your website is not being backed up and scanned daily for malware, you’re putting yourself and your visitors at risk.
Keep your website, plugins, and themes updated regularly to reduce your vulnerability, and have an SSL on your website. (You will see a lock and https:// in the address bar of your browser if you have an SSL.)
Plus, Google favors sites with an SSL over sites without!
5. Does Your Website Position You as the Premier Option?
Take a look at your website and evaluate if it still accurately represents the quality of the services you offer in your business and the audience you serve?
Businesses mature and get better over time, just like people. And if you’re wiser in your business and offering higher-level services, your website should reflect that. It’s also very common for your target audience to shift as your business evolves. Take a look at your website copy, images, packages, and products to make sure they are still a match for your business today and will continue to reflect the business you want to have in the future.
To quote someone who submitted an application for a website redesign today, “I was told my site does not look like a $95/hr personal trainer lives there.” If that’s the case for you as well, it’s time for a website redesign.
Here’s a post on how to highlight your website’s hidden potential and position yourself as the person your ideal clients want to work with!
6. Do You Still Serve the Same Audience?
Just like your services mature and evolve, often as a business grows, your target audience can change. Maybe you served beginners when you were just getting started but now you serve a higher-level client. Or maybe you have found that you can get amazing results for people in a specific niche.
If your audience has shifted since your last website redesign, take a look at your site through the eyes of your target audience. Interview them if possible! If you’re coaching 6 and 7-figure business owners but your copy and images reflect businesses trying to reach their first 6 figures, it’s time for an update!
7. Do You Still Love Your Website and Are You Proud to Promote It?
If you feel even the tiniest amount of website shame, it’s preventing you from achieving the success you deserve in your business.
One of the greatest benefits of a website redesign is the instant confidence boost it can give you! Think about going to an event dressed in something that makes you look and feel amazing, versus clothing that doesn’t fit well or that you don’t like. When you know you look good, you show up differently than when you’re self-conscious. Your website is the same way! So if you cringe a little on the inside when you give out your web address, it’s time to upgrade.
Read this to see if Website Shame is Holding You Back in your marketing!
Is It Time for a Website Redesign?
Making the decision to redesign your site becomes a whole lot easier when you can zero in on the numbers. By estimating your additional revenue, you will know how long your website should take to pay for itself, above what it’s generating now.
Don’t know what your current Website ROI is? Use our handy-dandy website ROI calculator to figure it out! It will show you your current metrics and what your annual revenue could be if you had a site that got 2-5x higher conversions.
If you’ve decided it is time for a website redesign, we’d LOVE to help!
Websites that Combine Beauty + Brains
- We build unforgettable, custom websites and marketing funnels that position your business as the premier option in your niche.
- We strategically lay out every website and landing page to attract, engage, and convert more visitors into leads.
- Our websites include highly functional, and customized features to make your life easier & your business more profitable.
- and more!
Here are 3 easy ways to get started…
- Get your personalized action plan
Take the Free 3-Minute Peaceful Marketing Assessment
- Get coaching, tools, implementation, and community
Join the Peaceful Marketing Lab
- Put my experience to work in your business
Book a Free Clarity Call to explore ways we can work together to reach your goals
How do I know if I need a full redesign or just a few updates?
If your current platform (like Wix or GoDaddy) can’t support the marketing funnels or custom features you need, a move to a more robust system is best. However, if your tech is solid but your message feels “off,” a content cleanse might be all you need to start seeing better results.
Will a website redesign help my Google rankings?
Yes! Google explicitly favors sites that are fast, secure (SSL), mobile-responsive, and provide a great user experience. By cleaning up your navigation and adding “snackable” content, you make it easier for both humans and search engines to love your site.
How can I make sure my new website actually makes money?
The key is having one clear call to action on every page. When you stop giving people a “dead end” and start guiding them toward a specific next step—like a clarity call
Or a marketing assessment—your conversion rates (and your revenue) will naturally climb.
Is website security really that big of a deal?
Absolutely. If your site isn’t being backed up or scanned for malware daily, you are gambling with your livelihood. A redesign is the perfect time to ensure you have a “lock” (SSL) in your address bar and updated plugins to keep the hackers at bay.
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