13 AI Marketing Prompts for Coaches: Save Hours Every Week

This post is for you if you're a coach or service provider who's tried AI only to get "meh" results, and you're not using AI to help you with your marketing because you don't want to come across as inauthentic. I totally respect where you are. I've been there too. Our ideal clients want to work with us, not AI, and they don't want to read AI-generated content either.

AI cannot replace you. But if you use it well, it can free you up to do more of the work only you can do, and help you avoid the "how do I even start this email" headaches. Follow this to get AI to help you create your Genius Content (long-form searchable blog posts, videos, or podcast episodes) as well as your emails and social media content.

But most people get generic, soulless writing back, and then decide AI cannot do their voice. The problem is usually not the model. It is that the prompt is missing three of its four parts.

Why most AI prompts give you writing you would never publish

Here is a prompt of the kind most people type:

Write a blog post about email marketing for coaches.

Nothing in there says who the AI is meant to be, who you are, who you help, how long it should be, or what to avoid. So it writes for the average of everyone who has ever written about email marketing. That average is exactly what generic reads like.

The four parts of a prompt that works

Every prompt I use has the same four parts, in the same order.

The same request, written with all four:

ROLE: You are a senior-level email copywriter who works with coaches and service providers.

CONTEXT: I am a health coach who helps women over 40 rebuild their energy through small daily habits rather than restrictive plans. My readers are tired of being sold to and have tried a lot of things that did not stick.

TASK: Write a newsletter introducing my approach to habit change.

CONSTRAINTS: Under 300 words. Warm, plain, second person. One clear takeaway. No hype, no jargon, no em-dashes, no false urgency. End with a question rather than a hard sell. Follow my brand blueprint (attached) for voice, tone, and style.

Same request. The second one can only have been written by one person, because the context and the constraints belong to her.

Five prompts to run before you write anything

This is the part most prompt lists skip, and it is the reason their prompts feel thin.

The CONTEXT block above did the heavy lifting. If you do not already know your ideal client, your value proposition and your voice in words you can paste, then every content prompt you write afterwards is guessing. So run these first, once, and keep the answers somewhere you can copy them from.

1. Ideal client. Their demographics, their fears, what they have already tried that did not work, and what they say to themselves about their situation.

2. Value proposition. One or two sentences on what you do and who it is for, with no industry jargon in it. Include details on your lead magnets, offers, and anything else that will help AI understand the value you provide.

3. Brand blueprint. Give AI a document that includes a sample of your own writing along with guidelines for your tone, vocabulary, and sentence structure that match it.

4. Key messages. Three to five ideas you want to be known for and want to repeat everywhere.

5. Content pillars. Your content constellations: your main content pillars and the cornerstone topics, supporting topics, and micro topics that fall under each pillar.

Those five answers become the CONTEXT block you paste into everything else. That is the whole trick, and it is why the same prompts work brilliantly for one person and produce mush for another.

Prompts for content ideas and drafts

Topic brainstorm. For when you know your subject but not your angles. Pair it with choosing the right keyword so the ideas point at phrases people actually search, and with the twelve methods for finding blog post ideas when you want to work without AI at all.

ROLE: You are an SEO content strategist for coaches and service providers.

CONTEXT: I help [ideal client] with [problem] by [your method].

TASK: Give me 15 blog post ideas my ideal client is actively searching for, focused on [subtopic].

CONSTRAINTS: Make them specific rather than generic. Phrase each one the way a real person would type it into Google, not the way my industry would say it. Reference my brand blueprint for details on my ideal clients, their problems, my method, and content pillars. 

Outline. The step that decides whether the draft is any good, and the one worth loading up with everything your published posts need.

ROLE: You are a content editor who works with coaches.

CONTEXT: I help [ideal client] with [problem]. My reader is [what they are feeling when they land on this post]. The phrase I want this post found for is "[your keyword]".

TASK: Outline a blog post titled "[your title]".

CONSTRAINTS:
- Use the exact phrase "[your keyword]" in the title, somewhere in the first 100 words, and in at least one H2.
- Open with a short answer to the question in the title. One paragraph, and it has to stand on its own, and make sense if someone read just that.
- Four to six H2 sections. Write at least two of them as real questions, worded the way a person would say them out loud.
- A comparison table if the post compares anything, with real headers.
- Five FAQ questions at the end, each one phrased the way someone would actually ask it.
- Practical rather than inspirational. Every section answers a question they genuinely have.
- Please include a table of contents from the H2 headlines 
- Please include a two- to three-sentence summary or TL;DR paragraph at the top of the post.

The two-questions-as-headings rule is doing its own job. A heading worded as a question is the thing an AI assistant lifts when someone asks that question, so it is a small change with a long tail.

First draft. Worth saying plainly: this one produces a draft, not a post.

ROLE: You are a senior-level copywriter who writes in other people's voices.

CONTEXT: I have attached my brand blueprint that includes a sample of my writing and writing guidelines. Please follow it explicitly. 

TASK: Write a first draft from this outline.

CONSTRAINTS: Warm, plain, second person. Short paragraphs. No hype, no jargon, no em-dashes. Do not use "in today's fast-paced world" or any variation of it.

Prompts for podcast episodes

Podcast episode.

ROLE: You are a podcast producer who works with coaches.

CONTEXT: I help [ideal client] with [problem]. The show is [podcast name], this
is episode [number], and it runs about [20 to 30] minutes. Here is the outline:
[paste].

TASK: Draft the episode script.

CONSTRAINTS:
- An episode title of 10 to 12 words that says what the listener gets.
- Intro of two to three minutes: welcome, the topic, and a teaser of what they
  will walk away with.
- Main content in clear segments, with a real transition between each one.
- A story or a client example in every segment. Audio forgives explanation. It
  does not forgive abstraction.
- A conclusion that recaps and gives one next step.
- Show notes at the end: the topics covered as bullets, plus any links I
  mention.
- Conversational throughout. Mark the places worth pausing on.

Podcast interview. Preparation is the whole job here, and it is the part most people skip.

ROLE: You are a podcast host who prepares properly.

CONTEXT: I help [ideal client] with [problem]. My guest is [name and short bio]. The topic is [topic]. The episode runs about [30 to 45] minutes.

TASK: Prepare an interview plan.

CONSTRAINTS:
- Two or three lines on the guest: what they have done that matters for this topic, and why my audience should care.
- Three to five things I want the listener to leave with.
- An opening question that lets the guest be interesting immediately.
- Eight to twelve main questions, ordered so the conversation builds rather than jumps.
- Three to five follow-ups for when an answer deserves digging into.
- One closing question actually worth asking.
- A show notes outline: topics, links, and where to find the guest.
- Nothing answerable with yes or no.

Prompts for YouTube scripts

YouTube script. If you have not started a channel yet, the case for one covers whether it is worth your time first.

ROLE: You are a video producer who works with coaches.

CONTEXT: I help [ideal client] with [problem]. The channel is [name], the video runs [8 to 12] minutes, and the phrase I want it found for is "[keyword]".

TASK: Draft the video script.

CONSTRAINTS:
- A title under 60 characters with the keyword in it.
- A hook in the first 15 seconds: the question this answers, and why to stay.
- Three to five clear sections. Alongside the words, note what should be on
  screen: b-roll, a graphic, text.
- A description of 200 to 300 words with timestamps.
- One next step at the end rather than four.
- Two or three thumbnail text options, three words or fewer each.

PRO TIP: One thing worth doing with your podcasts and videos: whatever you record, publish it on your own site too, with the transcript or show notes beside it. A podcast episode that lives only in a podcast app cannot be found in a search, and neither can a video that lives only on YouTube. That is the whole argument for long-form content on your own site.

Prompts for email

Newsletter from a blog post. This is the first step of the turn one piece into a week of marketing approach.

ROLE: You are an email copywriter.

CONTEXT: I help [ideal client] with [problem]. My newsletter reads like a note from a friend who happens to know marketing.

TASK: Turn this blog post into a short newsletter that teases the main idea and links to the full post: [paste post].

CONSTRAINTS: One clear takeaway. Under 250 words. No "in this article we will explore". Write it as though I am telling one person about it.

Welcome email.

ROLE: You are an email copywriter who specializes in welcome sequences.

CONTEXT: I help [ideal client] with [problem]. A new subscriber has just downloaded [lead magnet].

TASK: Write the welcome email that delivers it and sets expectations for what is coming.

CONSTRAINTS: Warm and human. Deliver the thing in the first two lines, because that is what they opened for. Tell them what to expect and how often. No pressure to buy anything.

Subject lines.

ROLE: You are an email copywriter.

CONTEXT: This email is about [topic] and goes to [ideal client].

TASK: Give me 10 subject line options.

CONSTRAINTS: Mix curiosity and clarity. Under 45 characters where you can. No clickbait, no false urgency, no "you won't believe". At least three should just say plainly what is inside.

Prompts for social media

Splinter a long piece. This is content repurposing done in one prompt.

ROLE: You are a social media strategist for service businesses.

CONTEXT: I help [ideal client] with [problem]. Here is my blog post: [paste].

TASK: Pull five short social posts out of it.

CONSTRAINTS: Each one has to stand on its own and be useful even to someone who never clicks through. Conversational. No engagement bait, no "drop a comment below if you agree".

Rewrite one tip three ways.

ROLE: You are a social media copywriter.

CONTEXT: I help [ideal client] with [problem]. The tip is: [paste].

TASK: Rewrite it three ways. A quick text post, a caption for a quote graphic, and a short story-style post.

CONSTRAINTS: Same idea each time, genuinely different shape. The story version should open on a moment, not on a lesson.

Prompts for offers and clarity

Clarify what you do. The one to run when your website makes people squint. Getting clear on your message is the longer version of this.

ROLE: You are a brand strategist specializing in positioning.

CONTEXT: Here is how I currently describe what I do: [paste].

TASK: Rewrite it as one clear sentence my ideal client would understand immediately.

CONSTRAINTS: Focused on their result rather than my process. No industry words. A friend outside my field should understand it on one reading.

Objection handling. The output is a starting list. Handling objections properly covers what to do with it in a real conversation.

ROLE: You are a sales coach who works with service providers.

CONTEXT: I help [ideal client] with [problem]. My offer is [offer and price].

TASK: List the top five hesitations they have before booking a call with me, and a calm, honest response to each.

CONSTRAINTS: No pressure tactics, no manufactured scarcity. Where a hesitation is reasonable, say so rather than arguing with it.

What to cut from every draft

Whatever the prompt, the output arrives with the same tells. These are the ones worth deleting on sight.

• Em dashes. They are the single clearest sign a machine wrote it.

• Any sentence built on "it's not X, it's Y". It sounds profound and says nothing. The same goes for "this isn't about A, it's about B" and "not just C, but D".

• Openers that announce what the piece will do, or promise a reveal. "Here's the thing." "But here's what nobody tells you." Start with the thing itself.

• Short punchy fragments stacked for drama. Three words. Then three more. It reads like a keynote slide, not a person.

• Words nobody says out loud. Leverage, robust, seamless, unlock, elevate, delve, game-changer.

• Everything arriving in threes. AI reaches for three examples, three benefits, three steps, whether or not there are three.

• Speed claims. It will offer you "in just 30 days" and "twice as fast" without being asked. If that is not how your work actually goes, cut it, because a reader who believes it and then finds out otherwise does not come back.

• Confident specifics you have not checked. AI will invent a statistic with total conviction, and it is your name on the page.

The fastest way to catch all of it: read the draft out loud. Anything you stumble over, or would be embarrassed to say to a client's face, comes out. That one pass finds more than any checklist.

Then add your personal insights or stories, like the client who said the thing, the time you messed up, the reason you changed your mind. That personal information is what turns a draft into something that is yours and an AI draft cannot produce. Remember the 70/30 rule. 70% of your content should be from you. Your ideas, your perspective, your words. AI is great for helping you draft outlines and editing. That's it.

My favorite prompts and what to watch out for:

Of the thirteen prompts on this list, I use the blog prompts and the email prompts most weeks. I'm using the video script prompt more frequently too now that I'm reviving my YouTube channel.

AI is not perfect, even with my brand blueprint and tailored prompts. It still goofs up on timelines - saying my Genius Strategy pays off in weeks. Everything I do is built on content that compounds over years, so I end up rewriting that same assumption out of nearly every draft.

Your AI tool will have its own version of this: some belief the model keeps importing that does not match how you actually work. Once you spot it, put the correction in your CONTEXT block and eventually it will remember so you can stop fixing it by hand.

If you need a tool to help you plan your evergreen content, I just added an Evergreen Asset Planner to my freebies library. It will help you make sure your content is designed to last.

Frequently Asked Questions About AI Marketing Prompts

If you want the CONTEXT block done properly once, so you can paste it into everything else, that is exactly what the Business Brief above is for. And if you would rather find out which part of your marketing to fix first, the quiz takes five minutes.