Content that Compounds
Build a hub you actually own, write things that keep earning long after you publish them, and pick one place to be visible instead of trying to be everywhere.
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Your content hub
The one piece of online real estate you actually own. Everything else points back here.
Brand Colors and Color Meaning: A Beginner's Color Theory Guide for Impactful Branding and Website Design
Do you remember mood rings? These fun, inexpensive rings were invented in the 1970s and quickly became a popular trend.
Guide · 2023
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Best Website Design for Therapists to Grow Your Private Practice
Having a well-designed website is a non-negotiable for therapists looking to grow their private practice.
Guide · 2023
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Accessible Website Colors That Win Clients (and Pass WCAG)
Accessible website colors aren’t just “nice to have," they’re a competitive advantage.
Guide · 2024
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The Coach's Guide to Planning a Branding Photoshoot for Your Website and Marketing
Did you know our eyes process images about 60,000 times faster than text?
Guide · 2023
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One-Page Website vs. Multi-Page Website: Which is Better for Your Business?
Businesses need an online presence more than ever before. In most cases, settling for a Facebook business page is not optimal.
Article · 2022
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Content that keeps working
Write it once. Let it earn for years while you get on with your life.
Seasonal Content Planning: Map a Year of Content in One Sitting
Plan your content around the seasons so slow months and Black Friday stop sneaking up on you. The big-rocks method I use to map a whole year in one sitting.
Guide · 2024
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Boost Your Business Blog: The Best Time to Publish Blog Posts
So, you've committed to publishing new high-quality blog content to your blog on a steady basis. Congratulations and high-fives!
Guide · 2023
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Best Blog Post Ideas for Coaches: 12 Proven Methods for 2025
Originally published January 2017. Updated by Heather Stephens, November 2025.
List · 2023
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How to Write a Blog Post That People Actually Read
Blog writing is your path to finding the pot of gold at the end of the rainbow.
Guide · 2022
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Get in front of people
Pick one place to be visible, go deep, and borrow a stage when you can.
22 Lead Magnet Ideas for Coaches: The Complete Guide to Growing Your Email List in 2026
The 10 most effective lead magnets for coaches in 2026 are: assessments/quizzes (30-50% conversion), checklists (15-25%), templates (20-35%), email courses (20-30%), resource guides, swipe files, workbooks, challenges, video training, and AI-powered tools.
Guide · 2026
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22 Compelling Reasons to Start a YouTube Channel for Your Business
22 real reasons to start a YouTube channel for your coaching or service business, what it actually takes to begin, and how to keep going when you feel behind.
Guide · 2023
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How to Deliver & Promote Your Lead Magnet
Your Lead Magnet is a great way to attract new clients and grow your business, but you have to learn how to get it in the hands of your potential leads.
Guide · 2023
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How to Get Clients Without Social Media: 12 Proven Strategies for Coaches that Work in 2026
In 2024, I made a decision to step away from social media. My initial intention was to take a month off. It turned into an entire year.
Guide · 2026
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Email Marketing for Coaches: Where to Actually Start
If you only have the energy for one marketing channel, make it email.
Guide · 2018
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The other three paths
Working on something else this week? Start where you are.
23 posts
Peaceful & Sustainable Marketing
Build a marketing life you don't need to recover from.
Start the path →
22 posts
AI & Marketing Systems
Let the systems carry the busywork. Your voice stays yours.
Start the path →
21 posts
Growing a Coaching Business
From first hello to full practice, calmly.
Start the path →
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One practical idea at a time, written like a note from a friend who happens to know marketing. Read it and try it that afternoon.