Do You Know the Secrets of an Effective Marketing Funnel?

So you probably know that you need an effective marketing funnel to get leads, right? In this post, I explained How to Have Customers on Demand, but there are more secrets about Lead Funnels. I’m here to tell you there are three other secret benefits you’ll get from a funnel.

An Effective Funnel Allows You to…

1. Leverage Your Time

One of the most common problems coaches and consultants face when trying to start their business is their lack of time. Most people spend so much time hustling on social media trying to drum up leads that their lives get out of balance.

It’s a lot easier and takes a lot less time to generate leads when you have an effective marketing funnel. If you increase the conversion on your funnel from 30% to 60% you can get double the leads with less effort.

With an effective marketing funnel, you also don’t have to spend time “telling the story” over and over again to every person who’s interested. Your videos, emails, website content, and social media ads can all tell your story for you. You only have to create it the one time.

2. Scale Your Business to Allow You to Make a Bigger Impact

Once you get the lead generation part figured out, scaling your business becomes easy!

With a webinar funnel, for example, you can reach and speak to a larger amount of people at once. You can redirect the time you’ve spent hustling on social media towards helping more people. Your funnel can also give you back your weekends with your family, and peace of mind knowing your cash flow is no longer feast or famine!

3. You Can Work With Only the Best Clients Who Make Your Business Fun!

This is the BEST part, if you ask me! 🙂

A website and marketing funnel will attract potential clients and help them get to know, like, and trust you so they move to the try, buy, repeat, and refer steps.

1. Know – people learn of you and your services through a Facebook ad, blog post, friend, etc.
2. Like – people like what they see
3. Trust – people begin to view you as a trusted advisor
4. Try – people try what you’re offering by booking a discovery call or opting into your list
5. Buy – people buy what you’re offering
6. Repeat – people come back and buy more of what you offer
7. Refer – people refer you to others

“Should I Stay or Should I Go Now?”

Our goal is to build a funnel that gives people the chance to develop the know, like and trust. At the same time, at each step of that client journey, we’re creating opportunities for them to say “yes” or “no.”

Your potential lead sees your ad or blog post in their Facebook news feed and chooses:

• “Yes, I’ve got to click on this to see what it’s about.”
• Or “No, I’m going to just keep scrolling.”

Visitor lands on your landing page or website and decides:

• “Yes, I’m in the right place and this is what I’m looking for.”
• Or “Nope, this isn’t what I’m trying to find,” and then they click away.

Visitor opts in to receive your irresistible offer and decides:

• “Yes, I like this and I wonder what else they have to help me?”
• Or, “No, this wasn’t quite what I thought it would be.”

Lead receives nurture emails and chooses:

• “Yes, I am enjoying these emails.”
• Or “No, these emails aren’t for me so I’m going to unsubscribe from this list.”

Your lead fills out an application that tells them (and you):

• “Yes, you’re a perfect fit for our services.”
• Or, “No, these services aren’t a great fit for you at this time. Check out this other program.”

Lead books a discovery call and makes a decision:

• “Yes, I liked this person and believe they can help me achieve my goal.”
• Or “No, this person and I are not a fit. I need to keep looking.”

Let Your Funnel Do the Time Consuming Work for You!

Are you ready to have more time, reach more of the people who need your services, and only work with the best of the best? Let’s design your funnel to weed out the tire kickers and bring you those yummy clients who are begging you to take their money! Watch the Get Leads & Clients Masterclass!

🙂 Heather