Growing a Coaching Business

The practical side of coaching: pricing, leads, discovery calls, and a client system you can actually repeat.

Read it in order, or jump to what you're working on now.

Steady, organic ways to keep the right people finding you.

Article · 2019 · 5 min

The Gardener’s Guide to Getting Clients

Every business needs to get clients. Let's think of how to get clients through the lens of a gardener who is trying to grow produce from seeds.

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Article · 2023 · 12 min

5 Reasons Why Entrepreneurs Struggle with Attracting Clients

Five honest reasons you may be struggling with attracting clients, plus five reasons people who like your work still do not end up buying from you.

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Guide · 2026 · 17 min

Peaceful Marketing for Coaches: How to Attract More Clients Without Burnout

Learn sustainable marketing for coaches that attracts ideal clients without constant hustle. Peaceful marketing systems and strategies for coaches.

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Article · 2022 · 4 min

Online Lead Generation Strategy to Get Higher-Quality Leads

Tired of low-quality leads? This online lead generation strategy helps you attract higher-quality prospects who are ready to invest in coaching.

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Article · 2020 · 4 min

Top 4 Marketing Funnel Mistakes People Make

In today's training, I'm sharing the top 4 common marketing funnels mistakes that many people make when promoting their business with a sales funnel!

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Guide · 2023 · 28 min

The Ultimate Guide to Building a Sales Funnel

Learn how to build a high-ticket coaching sales funnel and optimize each sales funnel stage for a smooth customer journey that converts like crazy!

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Essay · 2022 · 6 min

How a Good Sales Funnel is Exactly Like Buying a Wedding Dress

You can learn a lot about a sales funnel from brick-and-mortar stores. Here are tips from my experience shopping for a wedding dress for my daughter.

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Charge well, promise honestly, and build revenue you can predict.

Guide · 2026 · 34 min

How to Price Your Coaching Services: Lifestyle-First Pricing

Stop guessing what to charge. Learn how to price your coaching services using my lifestyle-first method to build sustainable business success.

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✦ Heather's pick

9 Proven Recurring Revenue Models for Coaches & Service Providers

Why coaches need recurring revenue. 9 models to level cash flow. How to build memberships, subscriptions & group programs your clients love.

Read →Guide · 2025 · 33 min

Guide · 2023 · 8 min

What is Your Budget? How to Handle the Budget Conversation & Get Paid What You're Worth

What to say when a client won't name their budget, and what to do when you're above their range. Down-sells, payment plans, and a free call script.

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Article · 2023 · 22 min

Effective Objection Handling That Overcomes Hesitation and Gets You Clients

Effective objection handling is a must if you want to sign up clients. Here are practical steps to handle key objections.

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List · 2023 · 6 min

5 Money-Making Activities Worth Your Best Hours

Focus your business strategy on money-making activities. Invest in yourself and your business in ways that will grow business, list, and your revenue.

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Guide · 2023 · 12 min

A Calmer Black Friday: How to Run a Seasonal Offer Without the Hype

Read this ultimate guide that's packed with creative Black Friday marketing ideas and Black Friday marketing strategies for coaches in 2023!

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Winning the client is the start. This is how you keep them.

Guide · 2023 · 20 min

From Welcome to Wow: 3 Steps to a Super Client Onboarding System

Client onboarding is a powerful opportunity to knock the socks off your clients and get referrals right out of the gate. Here's how to craft the experience.

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Article · 2023 · 14 min

Moving Beyond "Underpromise and Overdeliver": Promise, Deliver, & Keep Your Boundaries While Meeting Client Expectations

"Underpromise and overdeliver" as a mantra has quietly damaged a lot of entrepreneurs. Here is a healthier way to set expectations and keep boundaries.

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List · 2023 · 8 min

9 Quick, Easy, and Affordable Ways to Show Customer Appreciation

Nine easy customer appreciation ideas that build loyalty, bring in more referrals, and raise the lifetime value of a client, without breaking the bank.

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Guide · 2023 · 15 min

From Contacts to Clients: The Coach's Guide to Success with a CRM System Powerhouse

Customer Relationship Management (CRM) is a must for any business This ultimate CRM system guide is for coaches and consultants ready to grow.

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